target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to life. This will be a high-end exclusive product combining the fair trade certification with Plantic technologies (who recently worked with Marks and Spencer’s to create environmentally friendly packaging for a Swiss Chocolate range) this will make our consumers feel good about themselves. We want to give off a fun yet
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capital and prepare for next season. That is the reason why farmers don’t have good price. In order to get price stability‚ Fair Trade has emerged to help farmers with their products. According to www.fairtrade.net‚ Fair Trade coffee producers are small family farms organized in cooperatives or associations which the farmers own and govern democratically. So‚ after joining Fair Trade‚ the price of coffee beans will be stable when farmers have harvested it. To sum up‚ farmers are not only more money but
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New Wave Consulting Alex Joaquin Duk President 4252 Bonita Road Bonita‚ Ca 91902 Executive Report Prepared for: Howard Schultz CEO Starbucks PO Box 34067 Seattle‚ Washington 98124-1067 I Key Lessons Learned from Starbucks and Conservation International Case II Recommendations to fortify company business strategy and CSR notion III Suggestions to assure organizational learning IV How New Wave Consulting can help Starbucks create a strong brand entailing the three P’s: People‚ Profits
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Us! - Opportunity for Branding and Marketing Expansion Executive Summary This executive summary has been provided to allow readers a rapid appreciation of the content of this assignment. This document analyses the marketing situation for a Fair Trade coffee roaster company with business in the wholesale and own retail market. The environment was analyzed by scanning the micro and macro environments‚ giving emphasis to competition and external factors. After that‚ the SWOT analysis was used
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Just Us (JU) begins to operate in March 7 1996 .Just Us! Is more than brand‚ it’s an ideology. It is a fair trade coffee cooperative‚ wholesaler and retailer. Overall situation is beneficial‚ but they face some issues concerning cafe’s. Jeff and Debra faced some difficulties in foundation period but they find solutions for all. Problems | Solutions | Lack of money to purchase house and equipment. Lack of member investments only 2500$. | Put mortgage on own house‚ secure loan from local bank
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certain product‚ not only by meeting certain customer segmentation and gaining profit but also by satisfying the customer. For example Sainsbury’s organic range also includes fair trade products‚ with Sainsbury selling the fair trade products‚ it helps with the economic side o the external influences‚ this is because the fair trade products are sold and a portion of the costs goes to those less fortunate‚ so with Sainsbury’s selling these products‚ they are helping the economy therefore customer will
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Just Us! Case Just Us! is a corporation that imports‚ roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality‚ professionalism and innovation for the benefit of all our stake holders. Since its inception‚ Just Us! had experienced healthy growth in the maritime provinces of Canada‚ mainly supported by its corporate values: social and environmental responsibility‚ sustainability‚ ethical practices
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prefer . GLOBAL COFFEE TRADE Ques. Can supply and demand be overruled by a suitably designed international organization‚ or is an organization like the International Coffee Organization doomed to failure? Ans. Following are the reasons: If price falls‚exit should be there of existing firms Close substitutes should be dere in case of price increase Improvement in technology Fair trade Pay and working conditions for farmers
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The Advantages and Disadvantages of Free Trade Natischa Harvey Argosy University Submitted to Dr. Cheryl Moore The Advantages and Disadvantages of Free Trade Describe the advantages and disadvantages of free trade. Peter Hann describes free trade as‚ “generally considered by economists to be beneficial to international trade by encouraging competition‚ innovation‚ efficient production and consumer choice” (Hann‚ 2011 para. 1). Free trade allows freedom of international exchanges;
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Fair Trade Fair trade is defined in several ways. One simple definition is that it is encouraging development of local communities by advocating the payment of a higher price to exporters. The exporters are mainly advanced countries such as U.S‚ Europe‚ and so on. Simply‚ the fair trade movement improves the lives of people in the developing world. However‚ some people point out a problem of limited point of sale. Moreover‚ there seem to have few more problems about negative aspect of fair
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