national differences‚ such as consumer tastes and preferences‚ which requires companies to provide different products and conduct value adding activities. Among several strategies for multinational companies‚ KFC China to a large degree rooted in localization strategy‚ with relative high pressure in local responsiveness and less in cost reduction. Mainly there are two aspects of reasons towards KFC’s relatively low cost reduction pressure. On one hand‚ it is impossible that KFC compete
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Advertisements‟ Localization Tendency in China From 2003 to 2009 Submitted by Fan Xiao Ren Anqi Chen Haoyuan Table of Contents 1. INTRODUCTION ---------------------------------------------------------------------------------------1 2. LITERATURE REVIEW ------------------------------------------------------------------------------2 2.1 Globalization & Localization ------------------------------------------------------------------------2 2.1.1 Globalization and localization ---------------
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On the Meaning of Globalization The technological development that characterizes the past two decades has triggered a communicational enhancement around the globe. Interconnectedness between people is greater everyday; goods‚ services‚ money‚ and information are exchanged between the furthermost parts of the world. International travel and communication now represent ordinary aspects of life. This phenomenon is called globalization. The term entered common vocabulary in the 1980’s and it grew
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The Impact of Globalization In today ’s modern world we take things for granted‚ such as the luxury of the Internet and cell phones‚ or how easy it is to communicate with someone half a globe away. Before 1989‚ people were confined in their own country and knew only what was going on in their country. Internet‚ emails‚ and cell phones were non-existent. Long distance communication was a hassle and obtaining information was not just a simple click away. When the Berlin Wall came down‚ it marked the
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Globalization Paper GBM/380 January 10‚ 2011 Professor Jing Liu Globalization Globalization can be viewed as one of the major influences for the world’s progressions over the past centuries. It is comprehended that globalization has the potential to make countries and societies richer via free trading or little trade barriers providing knowledge and information to people around the world. Others perceive globalization negatively and view it as a major factor to exploit the poor while the
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Globalization‚ and its Effect on Sovereignty While some people may argue that the rise of modern technology brings about a global market‚ which subsequently compromises the necessity of sovereign states‚ this is not the case. Indeed‚ the perpetual development of superior technology facilitates international trade and communication. However‚ there is no evidence that the phenomenon called globalization necessarily leads to the dissolution of sovereignty. Globalization may make the state more
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Globalization essay Globalization is the trend towards a single‚ integrated‚ and interdependent world. Some humans may not even realize globalization plays a part in our modern lives‚ but examples that may be classified as evidence of this trend include: the ability to buy products from dining cuisines belonging to myriad of different ethnical cultures‚ a joint project in which a multinational group of astronauts are sent to the moon‚ the visit of a Canadian circus troupe to China‚ the establishment
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Are Terrorism and Globalization Linked? February 24‚ 2006 Are Terrorism and Globalization Linked? Globalization Defined While a precise definition of the term has yet to be established‚ many of the currently employed definitions use similar concepts. The University of Colorado at Boulder (2002) describes the global economy as one in which the main international players are corporations and lacking a structure tied to national boundaries. Refusing to assign a specific definition to the
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Globalization: New Form of Colonization Globalization: New Form of Colonization Globalization: A New Form of Colonization After the Second World War‚ a decolonization process took place - for previously slaved and colonized nations - supposedly ending almost four centuries of slavery and exploitation. It was followed by the end of the cold war and the beginning of a new era: Globalization. Although there is no exact definition of the word globalization‚ some experts believe that “the process
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Introduction According to the Stanford Encyclopedia of Philosophy‚ globalization is covering a wide range of distinct political‚ economic‚ and cultural trends (Stanford Encyclopedia of Philosophy‚). Globalization has enabled businesses to tremendously expand and for the most part‚ consumers find great satisfaction in globalization. Industries like the hospitality industry find successes in the global markets that are unheard of traditionally. Businesses such as Subway‚ McDonalds‚ and Wal-Mart
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