How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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the kind support and help of many individuals and organization we chose which McDonald is. We would like to extend our sincere thanks to all of them. We would like to express my deepest appreciation to our lecturer Miss Nur Izatul Irani Bt. Selim whose contribution in stimulating suggestions and encouragement‚ helped us to coordinate our project especially in completing this assignment. We are highly indebted to McDonald for their guidance and constant supervision as well as for providing necessary
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What is a literature review? The aim of a literature review is to show your reader (your tutor) that you have read‚ and have a good grasp of‚ the main published work concerning a particular topic or question in your field. This work may be in any format‚ including online sources. It may be a separate assignment‚ or one of the introductory sections of a report‚ dissertation or thesis. In the latter cases in particular‚ the review will be guided by your research objective or by the issue or thesis
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Opportunity 13 Porter 5 Forces 14 Competitors 14 Threat of Substitute 15 Power of Supplier 15 Power of Buyer 15 Alternatives 16 Alternatives analyzed 16 Recommendation 17 Implementation 18 Conclusion 18 References 19 Introduction McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily through more than 31‚000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including‚
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Literature Review on Strategic Management with Emphasis on Porter’s Theories as Applied in Current Decision Making Abstract This review provides an overview of a few of the key topics that have defined the strategic management field since the later twentieth century. Strategic planning‚ strategic planning frameworks and strategy implementation issues are discussed both from a historical and modern perspective. Michael Porter’s frameworks and generic strategy provide an excellent backdrop
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Literature Review Assignment The primary purpose of this assignment is to help you understand that the literature review is an integral part of any research project and how it lays the groundwork for the investigation you will do. Quoting from Hart (1998‚ p 13)‚ Sekaran and Bougie (2013) define a literature review as‚ …the selection of available documents (both published and unpublished) on the topic‚ which contain information‚ ideas‚ data and evidence written from a particular standpoint to fulfill
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E-Business Plan for McDonald Corporation (Part Two) Strategic Analysis and Market Justification An international opportunity Companies of all sizes go international for different reasons‚ Deresky (2011) stated that the threat of their own decreased competitiveness is the overriding reason many large companies want to move fast to build strong positions in key world markets (p. 198). Deresky (2011) also suggested many multinational corporations (MNCs) have developed
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MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions‚ concepts and boundaries Jorge Mongay Autonomous University of Barcelona‚ SBS Swiss Business School 2006 Online at http://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840‚ posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS‚ CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
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Literature Review of Health Promotions Grand Canyon University NRS 429 September 12‚ 2010 Literature Review Traditionally the United States health care system has been sickness-oriented. However‚ in the last two decades‚ a new paradigm has emerged. This new paradigm emphasizes wellness rather than sickness. As a result in this change in focus‚ health promotion is now an integral part of the nursing profession. This research paper will review current literature from
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Why write a literature review? New discoveries don’t materialise out of nowhere; they build upon the findings of previous experiments and investigations. A literature review shows how the investigation you are conducting fits with what has gone before and puts it into context. A literature review demonstrates to your reader that you are able to: Understand and critically analyse the background research Select and source the information that is necessary to develop a context for your research It
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