19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Compose an essay addressing the overall theme of globalization from the regions covered in module 9 and 10‚ but specifically focuses integration and change of cultural identity‚ indigenous peoples‚ Micro-states. Explore the varying demographic structures and the environmental issues posed by the various agricultural systems and other primary economic activities‚ as they affect these regions and the world. South Asia’s recent decline in fertility shows a distinct pattern geographically. Sri Lanka
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Impact of Microsoft on India as a result of Globalization. Globalization is the international integration coming up from the interchanging of worldviews‚ products‚ ideas and other aspects of culture. An example of this‚ when India’s largest foreign company invested into India‚ Microsoft India Private Limited which is a subsidiary of US software giant Microsoft Corporation. There are several benefits and disadvantages of Microsoft coming into India. The benefits are global learning‚ rapid industrialization
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to stay ahead‚ we go beyond FedEx Annual Report 2012 “I wIll make every Fedex experIence outstandIng.” — The Purple Promise When the going gets tough‚ FedEx shows the spirit and determination that have always set us apart. FY12 was a year of challenges marked by economic and political disruptions and lagging growth around the globe. To stay ahead‚ we go beyond — in the way we manage our business‚ deliver the quality service our customers expect and create solutions for a more sustainable
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research is a very popular one used during the holidays‚ FedEx (Fortune 500 2010: Top 1000 American Companies. 2010). In the following pages there will be information on the main line of business that Wal-mart provides‚ four locations that they operate in as well as the implementation of the 4P’s marketing mix. Lastly there will be information describing any differences that were observed in the implementation from one country to another. FedEx is currently ranked number sixty on the fortune 500 list
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The case study of 3PL: FedEx Supply Chain Solution Sharon Kuo Silver Lu RA7951021 RA7951055 Jon Dickerson RA6967118 Content Introduction_3PL Current 3PL market A case: FedEx Supply Chain Solution Introduction and express service Logistics Distribution Centre Operations Integrated Information Technology Introduction _3PL Definition Relationship between a shipper and third party with customized offerings Encompasses a broader number of service functions by a long-term and mutually beneficial
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Globalization of Food and Culture Trevor Reinhardt ANTH 0780 McDonald’s vs. Culture: Who Influences Who the Most? McDonald’s is a major fast food restaurant known by millions of people worldwide. One of the places McDonald’s has expanded to is Hong Kong. After reading the article “ McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture‚” written by James Watson‚ and consulting globalism in our textbook‚ I will take a closer look at the globalizing influences
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FedEx is being sued for discriminating deaf employees. The company hired a number of deaf workers as package handlers. But they didn’t offer adequate accommodations. This is why the lawsuit was filed. The lawsuit was filed by the EEOC (Equal Employment Opportunity Commissions) in Maryland. The EEOC is a United States agency that fights for all equal rights of employment. FedEx didn’t supply training videos with ASL or captioning. Not even interpreters during company meetings for them to understand
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UPS/FedEx Package Wars After analyzing the case‚ UPS exhibits many strong aspects within their company. UPS is extremely financially minded‚ helping to keep costs low and very small amounts of debt. This makes UPS a cost leader in the industry. This translates into a financially efficient company. UPS is also a leader in supply chain solutions‚ offering a wide selection of services to fit every business and personal need. This could attract more customers since everything they need is in
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FN6033:CORPORATE FINANCE ASSIGNMENT: CASE STUDIES CASE 1: THE BATTLE FOR VALUE‚ 2004: FEDEX CORP. VS. UNITED PARCEL SERVICE‚ INC. QUESTIONS: 1. There is competition in the overnight package delivery industry‚ and the strategies by which those two firms are meeting the competition. What are the enabling and inhibiting factors facing the two firms as they pursue their goals? Do you think that either firm can attain a sustainable competitive advantage in this business? 2. Why did FedEx’s
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