Critically evaluate the comparative transnational effectiveness of Benetton and Zara Zara and Benetton are two of the most acknowledged clothing companies in the fast fashion industry. The different international business strategies they adopt result in different transnational effectiveness. To begin with‚ this essay will give a brief overview of the motivation‚ means and mentality of these two companies‚ and then compare how they sustain their competitive advantages through integration‚ responsiveness
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I. INTRODUCTION Transnational capital flow is a term coined to describe the movement of capital across national boundaries. International financial and capital flows have experienced a phenomenal upsurge during the late twentieth century. According to the latest estimates‚ foreign exchange to the tune of one to two trillion US dollars is transacted internationally every day. Significantly‚ exchanges in trade and services constitute only a tiny fraction of these transactions‚ while the majority
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Compare and contrast the dominant theories explaining the workings of transnational production. Introduction After the emergence of transnational corporations‚ economists began their careers into the study of economic globalization‚ therefore‚ the cross-border operation has become more sophisticated with many theories. Among them‚ the concept of a global value chain has played an important role in the development of multinational. This essay will focus
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Transnational media industries National cinema is a form of art and entertainment and it signifies national identity. However‚ national cinema should be replaced with transnational cinema to help strengthen the link between national cinema and national identity. National cinema refers to films that are produced in a particular nation. National film industries should be protected due to their function in that they enable the viewer to imagine him/herself as part of the national community and its
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is made abundantly clear that City of God is a transnational film via the use of its opening credit sequence. Not only are there are a multitude of production companies and distributors attached to the film‚ but probably more pertinent is the fact that the first to be highlighted is that of Miramax Films – a ‘North’ American founded company. This association with ‘North’ America early on is an obvious allusion to the fact that the film is transnational. However for the viewer to be sure of this the
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What is the impact of international strategic management of transnational corporations under economic globalization backdrop? Introduction Under the condition of economic globalization‚ transnational companies are the direct pushers to globalization deeply revise their strategy of investment. The transnational companies play an increasingly important role in the world economy. Research assumes that managers in today’s multicultural global business community frequently encounter cultural differences
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Discuss issues associated with pharmaceutical transnational corporations regarding research‚ production and distribution of drugs. (15 marks) An example of an issue with pharmaceutical drug corporations is the ethics associated with researching the drugs. For example‚ Pfizer caused an international scandal when they illegally tested a drug to cure meningitis in Nigeria. 11 children died due to not enough research into the effects of the drug on children. This is an ethical issue‚ as if Pfizer
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Take Home Exam Question 1: What do you consider are the most important strategic challenges for today’s HR practitioners operating in multi- or transnational companies? Critically discuss your position drawing on ideas and arguments raised during the semester and with reference to a brief example from industry. Introduction Nowadays‚ with the increased level of globalization and advance in technology‚ new markets and international business have grown dramatically in the whole world. As a
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a variety of transnational strategies to expand their market. You will consider production and distribution issues from several different countries‚ using at least two set films as case studies‚ adopting a comparative approach. European film industries are now starting to develop and are becoming more successful in countries other than their own. This is because national film industries in France‚ Spain‚ Germany‚ Turkey and others around Europe are starting to use transnational strategies when
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In a multi-ethnic and multi-religious society like Singapore‚ there is a need to manage the racial and religious sensitivities and promote tolerance and harmony. In addition‚ there is also the need to build national identity by instilling a sense of belonging. Therefore‚ there is a need to identify the most important problem out of the three and then solve it. The first problem is managing the perceptions of different racial groups. There is a need to manage this problem as preconceived notions
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