International Business‚ 14e (Daniels et al.) Chapter 11 The Strategy of International Business 1) Which of the following statements about Zara is most likely FALSE? A) Zara puts fewer products on clearance racks than most of its competitors in the industry. B) Zara’s large advertising budget generates word-of-mouth and attracts new buyers. C) New products and designs are delivered to Zara stores every three to four weeks. D) Most of Zara’s products move through the firm’s distribution center
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International Business: The New Realities‚ Global Edition‚ 3e (Cavusgil) Chapter 12 Strategy and Organization in the International Firm 1) Firms that want to become globally competitive must seek simultaneously three strategic objectives—efficiency‚ flexibility‚ and learning. Answer: TRUE Difficulty: Easy Skill: Concept Objective: 12-1 AACSB: Dynamics of the global economy 2) Efficiency refers to emphasizing consensus-based decision making and problem solving‚ in which managers readily share
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CP slowly internationalized and expanded globally by adapting various strategies to become one of the most powerful MNC’s‚ to then in the second part‚ give you details from an academic point of view with regards to the Bartlett and Ghoshal ’s transnational strategy framework which the firm ended up adopting in order to most efficiently survive in and take over the very competitive market. 2. Internationalization Strategy of Colgate-Palmolive 2.1 The assesment of the internationalisation of the
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Statement 3 Symptoms 3 Problem Analysis 3 Boston Consulting Group Matrix 3 Porters Five-Forces Model 4 Product Life Cycle 6 Generic Strategies 6 Alternatives 7 Alternative 1: Global Strategy 7 Alternative 2: Multidomestic Strategy 7 Alternative 3: Transnational Strategy 8 Recommendation 8 Implementation 9 Appendices Appendix 1 – Boston Consulting Group Matrix 11 Appendix 2 – Porters Five-Forces Model 12 Appendix 3 – Product Life Cycle 13 Appendix 4 – Generic Strategies
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P&G Japan: SK-II Globalization Case SK-II is a high-end skin care product‚ which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters‚ the wealthy Japanese society gives P&G a large market to target. Also‚ the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps‚ which is more
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trade. Warwick Business School What is International Business? International business is any business activity which cuts across national boundaries. This can encompass - multinational companies (MNC) - transnational supply networks - transnational outsourcing - transnational franchising‚ etc Warwick Business School Q: What are the reason(s) a mining company may leave its domestic market? Market seeking Resource seeking Efficiency seeking Warwick Business School Neo-liberalism
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domestic markets. Also‚ the trend toward regionalization is supported by governments that have developed trade agreements to increase the economies power of their regions. The three basic approaches to international corporate-level strategy are: • Multidomestic strategy – an international strategy in which strategic and operating decision are decentralized to the strategic business unit in each country to allow that unit to tailor products to the local market. • Global strategy – an international strategy
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Companies with transnational strategies operate their businesses in multiple locations globally. These companies often have offices in the countries where they do business that coordinate with a central office in order to operate more efficiently. Multidomestic: McDonald’s In 1955‚ McDonald’s opened its first restaurant in Des Plaines‚ Illinois. Today‚ 2008‚ it operates over 31‚000 restaurants worldwide‚ in 119 countries‚ on six continents‚ employing more than 1.5 million people all over the world
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soups‚ a multidomestic strategy would be more advisable than a global strategy. The company would need to think local and act local. Not all soup tastes are the same in each country. For example‚ a canned soup with beef in it is appropriate in the U.S. but would not work in India. Each country’s local needs should be addressed when dealing with soup or any food in general. c. If my company’s products were large home appliances I think it would make more sense to use a transnational strategy
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MB0052-Strategic Management and Business Policy 1. Explain the corporate strategy in different types of organization. A Well-formulated strategy is vital for growth and development of any organization—whether it is a small business‚ a big private enterprise‚ a public sector company‚ a multinational corporation or a non-profit organization. Small business‚ for example‚ generally operates in a single market or a limited number of markets with a single product or a limited range of products
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