Focus Groups An overview Submitted to: Prof. Schaff By: Muhammad F Balouch Id # 617531 University of Bridgeport Executive Summary ..3 Introduction ...4 History of Focus Group .5 Rational and Uses of Focus Group 5 Conducting a Focus Group Study ..7 Running a Focus Group ..8 Analysis and Writing Up . 8
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& COMPETITORS 6 AUTOMOTIVE INDUSTRY CHALLENGES 7 INDUSTRY OPPORTUNITIES 8 III-RATIO & STOCKS ANALYSIS GM TREND ANALYSIS 9 GM‚ FORD & TOYOTA BENCHMARK ANALYSIS 10 STOCK PERFORMANCES 12 IV-CONCLUSION CONCLUSION 14 V-APPENDIX COMPANY FINANCIAL STATEMENTS 16 RATIO CALCULATIONS 21 WORKS CITED 27 I- company information General Motors (GM) is one of the biggest automotive manufacturers in the world‚ and the largest in the U.S. It’s headquarter is located in Detroit‚ MI. GM has total of 396
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2. What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary‚ Caroline
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uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ’s product can meet their needs. To this extent‚ the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ’s customers? How does GM create value for them? And how does GM do it more effectively and efficiently than anyone else? Because differentiation is about uniqueness
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1: Corporate Governance Both Ford and GM completely abide by NYSE corporate governance standards‚ as they are domestic US companies. Ford and GM are required to strictly follow NYSE corporate governance standards. Toyota is permitted to follow certain corporate governance practices complying with Japanese laws and regulations‚ the NYSE has ruled that Toyota is exempt from certain NYSE corporate governance requirements. A significant difference in Toyota’s corporate governance structure is that
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Unit 6 FRQ Many pioneering researchers have devoted their careers to understanding how we learn. These researchers included Ivan Pavlov‚ John Watson‚ John Garcia‚ B.F. Skinner and Albert Bandura. Ivan Pavlov researched classical conditioning. This is a type of learning in which one learns to link two or more stimuli and anticipate events. Pavlov researched a dog and how it began to salivate at the sight of food‚ the bowl for the food‚ the person delivering the food‚ and even the sound of the person’s
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Text focus Questions – Unit 1 His 101 1. Describe Ziggurats (Ch. 1) 2. Identify the “black lands” of Egypt (Ch. 1) 3. How is the modern era different from other previous eras according to the author (Are We Human) 4. Identify the new human species highlighted in this article and how it became extinct? (Are We Human) 5. Why does Babylonian society limit the freedom of women in the Code of Hammurabi (Ch.2) 6. Describe and define the Axial Age. (Ch. 2) 7. How does the author challenge current theory
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1. Search the Internet for information on “network attached storage” and answer the following questions: What is a NAS device? A Network-attached storage (NAS) devices store and share data for multiple computers‚ whether they’re Macs or PCs‚ and you can access that data when you’re sitting in the same room with the network or securely when you’re on the go‚ over the Internet. What is the speed of the network adapter available on a NAS device? It all depends on the type of NAS device. Most of
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4 OUTLINE CONTENT 1 Be able to use a variety of sources for the collection of data‚ both primary and secondary Primary sources: survey methodology; questionnaire design; sample frame; sampling methods; sample error Secondary sources: internet research; government and other published data; by-product data Storage: security of information; data protection issues; ethical issues 2 Understand a range of techniques to analyse data effectively for business purposes Representative values:
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Questions: Foreign Exchange Hedging Strategies at GM − Competitive Exposures 1. Why is GM worried about the yen? GM’s concern about fluctuations in the Yen is due not only to the impact on GM’s costs‚ but the fact that Japanese competitors face reduced costs when the Yen is depreciating. Also‚ with increasing profit margins‚ end-price to consumer can be lowered and lead to gain in market share for Japanese competitors. Research had shown that a 10 Yen appreciation to the dollar reduces operating
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