MARKETING 520 MIDTERM EXAM CHAPTER ONE 1. The most formal definition of marketing is _________. a. Meeting needs profitably b. Identifying and meeting human and social needs c. The four Ps (product‚ price‚ place‚ promotion) d. An organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. e. Improving the quality of life for
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1. State the administrative agency which controls the regulation. Explain why this agency and your proposed regulation interest you (briefly). I have three kids and for better or worse we have become a family of reptile owners. I find the plight of any reptile an interesting matter. I found this U.S. Fish and Wildlife act about Gopher tortoises. The U.S. Fish and Wildlife Service felt the Gopher tortoise needed federal protection. The U.S. Fish and Wildlife Service control the regulation that would
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Week 4 : Internal Control‚ Cash‚ and Receivables - Midterm Top of Form Time Remaining: Question 1.1. (TCOs A‚ B‚ and C) Shareholders want answers to all of the following questions except: (Points : 3) How does the company compare in profitability with competitors? Did the company meet its operating expense budget? Will the company be able to pay its liabilities as they come due? Is the company earning a satisfactory return? Question 2.2. (TCO C) Paying back long-term
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Chapter 5 – Entrepreneurship Entrepreneurship – strategic thinking and risk-taking behaviour that results in the creation of new opportunities for individuals and/or organizations Entrepreneurs – risk-taking individuals who take actions to pursue opportunities and situations others may fail to recognize or may view problems Study Question 1: Entrepeneurs are… Franchise Outlet Small Retail shop (convenience store) Self-employed service business (hair dresser that cuts hair in basement) Innovate
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Week 5 Case Study Operation Management Abel Edouard Keller Graduate School of Management GM583 November 28‚ 2010 Walter Mamak Managing Hard Rock ’s Rockfest Identify the critical path and its activities for Rockfest. How long does the project take? The critical path is A-D-E-F-G-O A Finalize and building contracts. Activity time 7 Early start 0 Early finish 7 Late start 0 Late Finish 7 Slack 0 D Design promotional Web site. Activity Time 5 Early Start 10 Early Finish 15 Late Start
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Week Five Exercise Assignment Financial Ratios 1. Liquidity ratios. Edison‚ Stagg‚ and Thornton have the following financial information at the close of business on July 10: Edison Stagg Thornton Cash $6‚000 $5‚000 $4‚000 Short-term investments 3‚000 2‚500 2‚000 Accounts receivable 2‚000 2‚500 3‚000 Inventory 1‚000 2‚500 4‚000 Prepaid expenses 800 800 800 Accounts payable 200 200 200 Notes payable: short-term 3‚100 3‚100 3‚100 Accrued payables 300 300 300 Long-term
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decision nodes‚ square probability nodes‚ and branches 5. Starting conditions have no impact on the validity of a simulation model. 6. A table of random numbers must be normally distributed and efficiently generated 7. Data cannot exhibit both trend and cyclical patterns. 8. Qualitative methods are the least common type of forecasting method for the long-term strategic planning process. 9. Assume that it takes a college student an average of 5 minutes to find a parking spot in the main parking lot
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Week 5 Block 2 – Reading 5 Looking Inside For Competitive Advantage Jay Barney 1 Introduction • Focus has been placed on the relationship between the firm’s environmental opportunities and threats‚ and the firm’s strengths and weaknesses (SWOT analysis ). • Michael Porter’s work on the ‘five forces model’ helps understand the importance of external threats and opportunities. • Barney emphasizes the competitive implications of the firm’s internal strengths and weaknesses. To Barney the SW should
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Week 5 Chapter readings: 2 (p.)‚ 9 (p.)‚ and 10 (p.) of Programming in Visual Basic 2010. Bringing Advanced Techniques Together Searches: JavaScript and databases and web services website design and techniques DQ 1 Does the use of CSS affect the ability to use the advanced web techniques that you have applied throughout the course? The ability to use CSS in advanced web will not alter the advanced web techniques since it is used in the look and formatting of a web page. CSS from the
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Week 5- CNDV 5322 Based on Mike’s behaviors and lack of professionalism and work ethic‚ Justin can tell that Mike is not performing his ethical duties. As the ACA Code of Ethics (2005) states‚ Justin should first attempt to resolve the issue informally with his colleague (ACA‚ 2005‚ p.19). Confronting another counselor about unethical behavior may be difficult and cause feelings of discomfort for both counselors involved. This is an ethical responsibility and may be the only action needed to resolve
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