influence and personal development. Since‚ without meeting lower order needs‚ we are no longer concerned about the maintenance of our higher order needs. Similarly‚ in the case of GM: Downsizing the Hummer‚ it is very obvious that esteem and self actualization are the only needs that will motivate a purchase of a Hummer H2. Esteem needs can be categorized as external or internal motivators. Internally motivating esteem needs are those such as self-esteem‚ accomplishment etc. External esteem needs
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maintaining high production. Downsizing History and Trends "By 1980‚ over 90 percent of the nation ’s work-force was counted as employees; a complete reversal from the early 1900 ’s when over 80 percent were self-employed.” (Atwood‚ Coke‚ Cooper & Loria‚ 1996) During the 80’s‚ with the introduction of newer technological changes this provided organizations with opportunities to substitute capital for labor or to restructure jobs in new ways. This was the start of downsizing practises in America.
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Case Study: GM: Downsizing the Hummer Course Title: Marketing Strategy Situation analysis: When you think power or tough‚ think hummer; when you see yourself as a giant or a knight‚ ride a Hummer. These two sentences can be summarized the essence of what AM general and General Motors Corporation worked for. Am general’s was created Humvee in 1979 which is an acronym for the formal designation “High Mobility Multipurpose Wheeled Vehicle (HMMWV). General Motors Corporation and its subsidiaries engage
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Research Paper Downsizing envoys: A public/private sector comparison Ref: 11/12 2012 Dr Ian Ashman Institute for Research into Organisation‚ Work and Employment University of Central Lancashire For any further information on this study‚ or other aspects of the Acas Research and Evaluation programme‚ please telephone 020 7210 3673 or email research@acas.org.uk Acas research publications can be found at www.acas.org.uk/researchpapers ISBN 978-1-908370-22-8 Downsizing envoys: A public/private
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Appelbaum‚ H. S.‚ Lavigne-Schmidt‚ S.: "Downsizing: Measuring the Costs of Failure"‚ Journal of Management Development‚ Vol. 18 Issue 5/6‚ 1999. 2. Baumol‚ Wiliam J.‚ Blinder‚ Alan S.‚ & Edward N. Wolff (2004). Downsizing in America. Reality‚ Causes‚ Consequences. New York‚ Russell Sage Foundation. 3. Burke‚ J. R.‚ Nelson D.: "Mergers and Acquisitions‚ Downsizing‚ and Privatization: A North American Perspective"‚ in The New Organizational Realty – Downsizing‚ Restructuring and Privatization‚ American
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OVERVIEW When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck‚ the civilian version of the U.S. Army’s Humvee‚ it faced the challenge of promoting a vehicle that was never intended to be sold in high numbers. Part of the solution was to design smaller‚ less-expensive versions‚ the H2 and H3‚ but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with‚ GM hired a young Boston creative boutique
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What Happened To the Hummer? Shawn Morris Wright Career College Mr. Burney EN102 – English Composition April 7‚ 2011 The HMMWV‚ pronounced Humvee‚ short for High Mobility Multipurpose Wheeled Vehicle‚ which went into preliminary design work in 1979‚ was intended as a mobile transport vehicle for American troops. (Burkeman‚ 2008) It gained popularity among civilians as support for the military grew. Versions of the Humvee‚ called the Hummer went into production for the general
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The Hummer word derived from the military multipurpose vehicle soldiers call Humvee‚ which stands for High Mobility Multi Purpose Vehicle. This vehicle has been designed by AM General when they were the contract in 1979 by US Army to design a new vehicle for the Army to replace the old jeeps.a specialty vehicle manufacturer‚ Am general get the contract of designing a multi purpose vehicle from US Army. The big boxy Humvee designed by Am general was launched for field operation in the Gulf War in
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Exploration of meaning of downsizing – Definition Organizational Perspective Downsizing is the planned set of organizational policies and practices aimed at reducing the extant workforce with the goal of improving firm performance (Datta et al.‚ 2010: 282) Individual Perspective Downsizing is a constellation
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Challenges of Downsizing 5 Images of Change 6 Pressures to Change 6 Market Decline Pressure 6 Fashion Pressures 7 Mandated Pressures 7 Result of Change 7 Conclusion 8 References 9 Abstract This paper explores the change that General Motors faced after the economic recession and credit crisis that began in 2007. This pushed GM to request assistance from the U.S. Treasury which resulted in the restructuring of their US operations. The start of this restructuring change involved downsizing GM’s operations
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