GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
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Saturday (06:00 pm to 09:00 pm) Q. No. 1. How have GM’s strategy‚ structure‚ and decision-making processes evolved over time? How well aligned were they in each of the three major eras? Alfred Sloan’s GM: Revving up (1920–1956) Sloan‚ Jr.‚ a manager whose ball bearing company GM had acquired in 1918‚ to reorganize GM’s structure and management processes to be in line with its strategies. Strategy: First‚ Sloan developed a "pricing pyramid" to structure the pricing of the various different
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Response Ayanna Jackson Period 1 5.12.14 Word Count: 743 Genetically modified (GM) foods have been around for thousands of years. In the 1990s‚ they started being sold commercially in the United States‚ which was the start of this controversy: Are GM foods good or bad for us? Do the pros outweigh the cons? In my opinion‚ genetically modified foods are nothing to worry about. GM foods are produced from genetic engineering. Scientists take a certain gene from an organism that is
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CAUSE AND EFFECT ON GM FOODS I have selected to research and write about the potential dangers and benefits of genetically modified (GM) foods. Genetically modified foods are produced from organisms that have had specific changes introduced into their DNA using methods of genetic engineering. These techniques have allowed far greater control over food’s genetic structure than past methods like selective breeding. Genetically modified foods were introduced commercially for sale in 1994. No thorough
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Michal IHI yr3 “The General Manager I admire” In my work experience I was lucky enough to have an opportunity to work for‚ and it’s not only my opinion‚ two Ireland’s best general managers. Not satisfied with having one excellent general manager‚ Aghadoe Heights Hotel has managed to secure two. Hoteliers Marie and Pat Chawke took over the management of Aghadoe in 2000. This husband and wife team were appointed as joint general managers to reinforce its reputation as one of thefinest five-star
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General Motor’s Strategic Analysis Factors affecting the Automotive Industry (PEST Analysis) 1. Political Laws and government regulations have affected this industry since the 1960s. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. 2. Economic The automobile industry has a huge impact on every country’s economy. According to variousstudies this industry is the major user of computer chips‚ textiles‚ aluminum‚
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I am a part of the management team of a rapidly growing‚ privately-held apparel company. Over the last year‚ we have generated $80 million in sales and for the next year‚ we have projected sales of $150 million. Our operations are entirely based in the U.S.‚ which is a strange occurrence due to the fact that most apparel companies outsource almost all of their manufacturing to foreign countries because the manual labour is much cheaper and more affordable. The rapid growth in our company is largely
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significant advantage of GM (Genetically Modified) food is that they contain adequate amounts of all necessary nutrients‚ which can prevent malnutrition. They could be modified to enhance desired traits such as pest resistance. The benefit of pest-resisting plant is one of the most prevalent reasons that GM foods are so popular among farmers around the world. Not only can they withstand pests‚ GM crops are capable of preventing diseases and surviving herbicides. These features of GM foods will help the
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Harmful ? Or Helpful ? CC 88254-0203 Group 4 What is Genetically-Modified Food? GM food refers to any food‚ that is derived from an organism in which the genetic material has been modified using modern biotechnology. It is commonly use in crop plants rather than animal. With the genetic engineering‚ plants could enhance desired traits‚ such as‚ increase resistance to herbicides and improve nutritional content. GM crops focus on improving the favorable characteristics and removing or reducing the
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Similar to the typical GM Diet‚ the vegetarian version of GM diet also requires you to follow a seven-day schedule * Day 1. Only fruits. Just like in the regular GM diet‚ only fruits are allowed to be consumed on the first day. All fruits can be consumed in generous quantities except for bananas‚ as they are high in carbohydrates and potassium. Water intake should also be observed at 10-12 glasses during the whole day. * Day 2. The second day involves potato and vegetables. A cup of baked
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