CASES OF DOING BUSINESS IN CHINA Editor: Professor Zhu Mingxia University international Business and Economics 2010 CONTENTS Introduction to China In context of “Doing Business in China – A Global Perspective” CASE 1: Starbucks management strategies in China CASE 2: The expansion of McDonald’s in China CASE 3: A Case Study of KFC and other Fast food Chains CASE 4: Successful story of IKEAN in China CASE 5: General Motors in China CASE 6: L’Oréal Group CASE 7: Market entry for
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FOR BRAZIL‚ Russia‚ India and China‚ the acronym is BRIC. Out of these four counties the last two ‘IC’- India and China - are in limelight in the eyes of worldwide investors. Chinese dailies are full of the news of huge market capitalisation of top five Chinese companies‚ one of which (Petro China) has created a world record by being first company of the world to have market capitalisation of over one trillion dollars. This article compares the two hot countries of Asia. Comparison of economies
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06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
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with the services of oversea study agencies‚ which in order to inform readers some informations about oversea study agencies‚ let them have a more comprehensive understanding of these agents. First‚ some basic overviews of oversea study agent such as what is the oversea study agent‚ the history and development of these agencies‚ the role and characteristics of oversea study agencies‚ will be described in this report. Then it also show some main problems of oversea study agencies‚ which include some
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significant advantage of GM (Genetically Modified) food is that they contain adequate amounts of all necessary nutrients‚ which can prevent malnutrition. They could be modified to enhance desired traits such as pest resistance. The benefit of pest-resisting plant is one of the most prevalent reasons that GM foods are so popular among farmers around the world. Not only can they withstand pests‚ GM crops are capable of preventing diseases and surviving herbicides. These features of GM foods will help the
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Introduction General Motors Corp. (NYSE: GM)‚ the world’s largest automaker‚ has been the global industry sales leader for 76 years. General Motors was founded 1908‚ in Flint‚ Michigan and currently employs approximately 284‚000 people around the world. GM’s global headquarters is the Renaissance Center located in Detroit‚ Michigan‚ USA‚ They currently manufacture their cars and trucks in 35 different countries. Its European headquarters are based in Zurich‚ Switzerland‚ and its Holden headquarters
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Chiquita‚ great work on the discussion‚ you highlighted the impact and struggles experienced by GM over the years on the American society and the world to be exact since they are a multinational organization. I am in agreement that even though the company has gone through difficult times they are still among the top in the industry throughout the world. Personally what gives great confidence as an investor in GM is the fact that they have gone through difficulties and manage to rebound time and time again
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The Term "Genetically Modified (GM) foods" refers to crops produced for human or animal consumption using the recombinant DNA techniques. The world population is growing in a fast pace such that it is expected to double in the next 50 years. Supplying food to this growing population is a major challenge. GM foods can be considered as the major solution for the food security. These foods are produced by the modification of crop plants in the laboratory to enhance desired traits‚ mainly biotic and
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Google in China Case Study Brief When entering an international market‚ it has become increasingly popular for companies to provide services as a transition into a new market (Ball‚ Geringer‚ Minor‚ & McNett‚ 2010). In early 2006‚ Google made a deal with the People’s Republic of China (PRC) to launch Google.cn‚ an indigenous version of the search engine run from within China. However‚ China’s Internet policies along with Google’s ineffective observations of market and cultural diversity hampered
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General Motors Corp. (NYSE: GM)‚ the world’s largest automaker‚ has been the global industry sales leader for 75 years. Founded in 1908‚ GM today employs about 327‚000 people around the world. With global headquarters in Detroit‚ GM manufactures its cars and trucks in 33 countries. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ HUMMER‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. GM operates one of the world’s
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