CASE STUDY REPORT The decisions and culture leading to the fall of General Motors CONTENTS EXECUTIVE SUMMARY………………………………………………………….iii 1. INTRODUCTION…………………………………………………………..4 2. EXTERNAL FACTORS IN DECISION MAKING……………………….4-5 3. BOUNDED RATIONALITY……………………………………………….5-7 4. BUSINESS CULTURE…………………………………………………...7 a. The Power-Distance Relationship……………………………...7 b. Uncertainty Approach……………………………………………8 5. THE CONFORMITY APPROACH……………………………………...8-9 6
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with the market in Miami and could provide valuable inputs to increase GM’s market share in Miami. 2) Discuss how GM could have used marketing approaches to avoid these mistakes. A) GM could have done the following to avoid these mistakes: * Expert opinion: GM should have listened to their dealers and the customers to understand the Miami market better. * Consumer Survey: GM should have done a consumer survey to better under stand their target customers and then created their advertisements
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Case Study: The impact of globalisation on China The Switched on Urban and the switched off rural As the world becomes increasingly globalised‚ China’s economy has become increasing interconnected with every region across the world. However‚ the gap between the rich and the poor is widening‚ and it is happening across rural-urban boundaries. This means that although the cities are developing and becoming more modernised‚ people living in rural areas are not being affected by this change‚ as a result
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China Case Study 1 trading with china in 2007 container ship Emma Maersk brought 11‚000 containers to the UK for the Christmas market this delivered 45000tons of consumer goods from china & is the latest stage in switching manufacturing from Europe to USA and china in 2006 Felixstone port in Suffolk reported an increase of 16% in Chinese imports‚ since 1980 30% increase‚ importing £22.8billion worth of goods in 2009 China’s growth in manufacturing means Europe consumers can purchase cheaper goods
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ase StudyChina Case Study Background of the Country and its Economy * 2nd Largest Economy in the World. Largest Population in World * Fastest growing economy in past 2 decades averaging <10% p/a. * China has made immense economic and human growth and development in recent decades due to a combination of change in government and policies and globalization. * Is now more a Market Driven Capitalist economy and is now Globally Integrated. = Greater levels of global trade and investment
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1.0 Executive Summary This strategic marketing report prepared for the General Motors (GM) detailed a thorough analysis the motor vehicle market in China. GM was a US automaker company‚ and entered the market of China by joint ventures. SAIC is GM’s major joint venture partner‚ and it had become the largest plant in China. GM was earning high profits from China by 2004. However‚ GM faced the challenges from both foreign and local competitors‚ overcapacity and intervention from Chinese Government
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WT China Case Study I. Summary This case studies the business strategy and expansion of JWT China from the late 1990s to 2008. As part of one of the world’s largest marketing communications network‚ JWT China grew into one of the largest integrated communications companies in China operating from offices in various parts of the country. The case delivers a thorough history of and inclusive insights into China’s advertising industry and the challenges for foreign and domestic firms operating within
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Case - Starbucks in China Group 11 21-10-2012 Q1) Do you think Starbucks is a global company? Why or why not? Starbucks is one of the largest coffee shop chains in the world. In 2005 it was the leading coffeehouse retailer in the world with operations in 34 countries outside the US‚ counting 10.241 coffeehouses. Starbucks began its international expansion with Japan in 1995. We think Starbucks is a global company. Throughout the answer we will use Starbucks’ value chain activities to explain
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Google in China Case Study Chris Chapman MGT/448 April 27‚ 2013 Professor Willie Thomas University of Phoenix Google in China Google’s mantra “Don’t be evil‚” represents the company’s fundamental principle of never compromising the integrity of its search results. In 2000‚ Google decided to expand its services to China‚ the world’s largest country. The expansion met greater opportunities for the growing company. However‚ new markets bring new challenges and assimilating to the culture
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Case Study: Google in China 1 5 2 Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine‚ Google; they did so with one goal in mind‚ to provide people searching the internet for information with the fastest‚ most reliable search engine. Because of their creativity and innovation‚ Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide‚ people in almost every country can search the
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