GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
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Yellow Tail Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines‚ Yellow Tail sold more than 8.5 million cases in 2008‚ which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue for Casella is how to sustain Yellow Tail’s growth in the face of emerging competition on a limited ad budget. Yellow Tail competes in the $11 billion dollar US wine industry‚ which is characterized
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Alternatives Status quo: One alternative to solving the main problem in this case is to adhere the status quo. This means continuing regulating the genetically modified foods through The Food and Drug Administration (FDA)‚ The Environmental Protection Agency (EPA)‚ and The United States Department of Agriculture (USDA) agencies. The main issue with this approach is the history of inadequate standards presented by these agencies. All of the three organizations take a passive approach toward regulating
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Case Study Assignment Group Members Name Umair Ali Mohammad Ahsan Khan Murtaza Mohsin Wasif Waheed Azhar Ali Hira Abbas Submitted To: Sir Muntazir Mehdi Class: Saturday (06:00 pm to 09:00 pm) Q. No. 1. How have GM’s strategy‚ structure‚ and decision-making processes evolved over time? How well aligned were they in each of the three major eras? Alfred Sloan’s GM: Revving up (1920–1956) Sloan‚ Jr.‚ a manager whose ball bearing company GM had acquired in 1918‚ to reorganize GM’s structure
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CASE STUDY REPORT The decisions and culture leading to the fall of General Motors CONTENTS EXECUTIVE SUMMARY………………………………………………………….iii 1. INTRODUCTION…………………………………………………………..4 2. EXTERNAL FACTORS IN DECISION MAKING……………………….4-5 3. BOUNDED RATIONALITY……………………………………………….5-7 4. BUSINESS CULTURE…………………………………………………...7 a. The Power-Distance Relationship……………………………...7 b. Uncertainty Approach……………………………………………8 5. THE CONFORMITY APPROACH……………………………………...8-9 6
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General Motors Business Strategy Matthew Norton Background General Motors Corporation has been in business for 100 years‚ has produced nearly 450 million vehicles globally‚ and operates in virtually every country in the world. While GM has recently enjoyed rapidly growing sales and revenues outside the United States‚ the U.S. remains the company‘s largest single market. The auto industry today remains one of America’s top employers with 1 in 10 Americans working in the industry. GM is also one of
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with the market in Miami and could provide valuable inputs to increase GM’s market share in Miami. 2) Discuss how GM could have used marketing approaches to avoid these mistakes. A) GM could have done the following to avoid these mistakes: * Expert opinion: GM should have listened to their dealers and the customers to understand the Miami market better. * Consumer Survey: GM should have done a consumer survey to better under stand their target customers and then created their advertisements
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INTERNATIONAL BUSINESS CASE STUDY INTERNATIONAL BUSINESS CASE STUDY: CHINA Preston Miles Global Business-001 Dr. Patt. Burusnukul Abstract China is one of the oldest civilizations dating back over 10‚000 years. The history of China is exciting and as diverse as the topography of this region. From the peaks of the Himalayas to the scenic beaches of Yalong Bay. China has scenic and agricultural areas. China has the highest population and the fourth largest land area in the world. Caterpillar
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Case Critique: BLACK FLY BEVERAGE COMPANY INC Black fly is enjoying a comfortable growth‚ their product has been well received by consumers and they have also benefited from positive feedback from the media. Now would then be a very good time to undertake an expansion as the company would take advantage of the momentum and exposure it currently has to introduce new products or features to the market. Let’s evaluate the different options available to Black fly. First Alternative: Launching
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Case Study: The impact of globalisation on China The Switched on Urban and the switched off rural As the world becomes increasingly globalised‚ China’s economy has become increasing interconnected with every region across the world. However‚ the gap between the rich and the poor is widening‚ and it is happening across rural-urban boundaries. This means that although the cities are developing and becoming more modernised‚ people living in rural areas are not being affected by this change‚ as a result
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