TITLE: MARKETING STRATEGY OF BALL & GEL PENS (Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO
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Module Code: MK0388 Module Title: Marketing Management and Strategy Distributed on: Week 6 Hand in Date: TBC Instructions on Assessment: The assessment has two parts: Group work (presentation and peer evaluation) contributes 25% of the overall mark The individual assignment contributes 75% of the overall mark Seminar activities (25%) Students will work in small groups within their seminar and make a number of presentations on their chosen organisation. Further information on
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MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
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to persuade buyers to purchase from them. Thus‚ affecting the customers attitude and behavior. II.Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study will be a significant endeavor especially to the Jollibee for they will be able to identify and fulfill
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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best grocery value to customers. Cub views consumers as the driving force behind the business goals and strategies. Cub continues to offer the premier value for consumers ’ dollars. All of the business units and operations teams consistently work to identify and support business initiatives that are environmentally-friendly‚ ranging from promoting customer involvement in the company ’s recycling programs to further reduce energy usage in stores and offices. Cub Foods also cares about the
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best not to conduct marketing research When there is no high level of uncertainty. For example‚ when company understands the characteristics of the target customers and their likes and dislikes regarding existing products‚ under this circumstances‚ further research would be repetitive and waste money When the value of research information is not greater than the cost of generating the information. 15. Discuss the three major benefits of marketing research to managers Marketing research is the process
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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