4357 OCTOBER 24‚ 2011 CHRISTOPHER A. BARTLETT ARAR HAN Levendary Café: The China Challenge Levendary Café was spun out from private equity ownership in January 2011‚ and the following month‚ Mia Foster was named as its new CEO. The departing CEO‚ Howard Leventhal‚ was the beloved founder of the popular chain of 3‚500 cafés. He had grown a small Denver soup‚ salad‚ and sandwich restaurant into a $10 billion business‚ but after 32 years was moving on to new interests. This was Foster’s first
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Question 1: Identify the key elements in McDonald’s global marketing strategy. In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s global marketing strategy can be defined as an example of “glocalization”. First of all‚ McDonald’s divided its international market into four geographic regions (that are Europe; Asia/Pasific‚ Middle East and Africa (APMEA); Latin America; Canada). And then McDonald’s adapt its foods according to local tastes. At some regions‚
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Business Case IIS Networking Infrastructure Design Project | |Table of Contents | | | | Executive Summary 2 Project Overview 3 1.1 Project Overview 3 1.2 PROJECT DESCRIPTION 3 1.3 ALTERNATIVES
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__________________________________________ Mission We achieve customer satisfaction through service excellence and operational responsiveness. To provide network access and telecommunication services. To advance the quality of life by delivering the best solution to the communications based needs of our subscribing publics. SID is a customer-motivated organization; always striving to deliver innovative solution to extend the boundaries of communication at the sea‚ on land and in the air. SID’s
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Dayang (Guangdong) Co. Case summary Father of Miss Tang‚ chairman of the board of Dayang Group(Dayang)‚ was an entrepreneur in Hong Kong textile industry. Miss Tang took over her father’s business expanded the company size. She established Dayang in Hong Kong and manufacturing facilities on the Chinese mainland. Dayang became a multinational corporation‚ an exemplary of successful expansion from a traditional local business into a profitable multinational corporation. The company provided products
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A Canwall Case Two Canadians representing Canwall‚ a manufacturer of wallpaper printing equipment‚ went to a town north of Shanghai in the province of Jiangsu‚ China‚ to negotiate a sale to a new wallpaper production company. Charlie Burton‚ the president of Canwall‚ was traveling with his Marketing Director‚ Phil Raines. The company had never before sold its equipment outside Canada‚ and the two Canadians were delighted with the warm reception they enjoyed in China. This wasn’t the first meeting
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countries are facing aging problems‚ poverty. People with different age in different countries may have different preferences to Dak’s product. Like in China‚ although digital display is popular in Shanghai or Beijing‚ but in some developing areas‚ people have no money to pay for that. Technological Like case said‚ what used to cost $3 million and last two years now costs $750‚000 and lasts 10 years. That’s why you have the
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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in 1958‚ but only had its first success there in 1968 with the model Corolla and in the 1990’s expanded to other places throughout the world. Throughout the last few years‚ Toyota‚ General Motors (GM) and Volkswagen (VW) have been the three main players competing in the automobile industry. In 2011‚ GM was the leader with 9.03 million dollars of sales‚ followed by VW with 8.16 million dollars in sales and finally Toyota with 7.9 million dollars. However‚ these results can be partly explained by not
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drop box) You have been hired by General Motors as a consultant to describe the basic operations at NUMMI‚ your job is to generate a briefing that will be distributed to top managers at GM. In 1000 words or less create a memorandum that contains the following information: 1. Basic history of NUMMI (the GM and Toyota joint venture) 2. Basic responsibilities for each one of the partners (“one is in charge of production‚ the other is in charge of marketing”‚ etc. etc.) 3. Some waste reduction
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