Isabel & Peter /NUS Business School_2013 BSP 2005 Asian Business Environments /Syllabus ‚ Lecture and Tutorial Guide Course Outline Module Code Module Title Description BSP2005 Asian Business Environments This module builds an understanding of business environments in Asia. The first part of the course focuses on macroeconomic fundamentals‚ politics‚ culture‚ and institutions in Asian countries and regions. The second part of the course explores relationships between national and regional
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Chevy Volt – An American Revolution in Energy Independence This paper begins by analyzing the marketing environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both
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Lecture 2: Information and decision making -change is inevitable and business is different from 20 years ago * Information tech in /new workplace * Knowledge workers provide a competitive (decisive) factor * Knowledge/intell capital are irreplaceable resources * Productivity of knowledge worker depends on computer/info compentency -stages of development in e-comm * Secure an online identity * Establish a web presence * Enable ecommerce * Utilize a service app model
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Executive Summary GM plans to release a new 5 door sedan‚ extended range electric vehicle which will be known as the Volt‚ a promotional image can be seen on the report title page. Our goal is to achieve 100% customer satisfaction so our focus will be on product quality; The Chevy Volt‚ an advanced technology with standard equipment features. We will be the first automobile company to enter this specific industry so to take advantage of our launch of the most fuel efficient car that we will do
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1.0 Introduction GM was the world’s largest automaker and‚ since 1931‚ the worlds sales leader. In 2001‚ GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908‚ GM had manufacturing operations in more than 30 countries‚ and its vehicles were sold in approximately 200 countries. In 2000‚ it generated earnings of $4.4 billion on sales of $184.6 billion. Table 1:GM Consolidated Income Statement GM’s global operations gave rise to significant currency risk
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uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ’s product can meet their needs. To this extent‚ the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ’s customers? How does GM create value for them? And how does GM do it more effectively and efficiently than anyone else? Because differentiation is about uniqueness
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Goal‚ Goals‚ Goals‚ Darrah White 07/28/2013 1. What steps does your textbook’s author recommend for achieving your short term goals? The textbook’s author recommends achieving short term goals should have two steps. First identify your short term goals‚ decide each goals importance at this current time‚ then pick the goal that is most crucial to achieve at this time. Secondly‚ list all the necessary steps it will take to achieve this goal‚ then determine
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Questions: Foreign Exchange Hedging Strategies at GM − Competitive Exposures 1. Why is GM worried about the yen? GM’s concern about fluctuations in the Yen is due not only to the impact on GM’s costs‚ but the fact that Japanese competitors face reduced costs when the Yen is depreciating. Also‚ with increasing profit margins‚ end-price to consumer can be lowered and lead to gain in market share for Japanese competitors. Research had shown that a 10 Yen appreciation to the dollar reduces operating
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Motors had lost $86 billion‚ while the balance sheet of the company had lost more than 90% of its value. The group had received $50 billion through the federal government protectionism‚ in the form of loans or increase in equity. Since 2010‚ the head of GM is Dan Akerson. Background The company was founded in 1908 by William Crapo; however‚ it was his successor Alfred P. Sloan who transformed it into the largest car manufacturer in the world. Initially‚ the company’s headquarters was located in Flint
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York: Harper and Row‚ 1971). and Richard S. Tedlow‚ The Coming of Managerial Capitalism (Homewood‚ Ill.: Irwin‚ 1985). Davis Dyer‚ Malcolm S. Salter‚ and Alan M. Webber‚ Changing Alliances (Boston: Harvard Business School Press‚ 1987). Arthur J. Kuhn‚ GM Passes Ford‚ 1918-1938 (University Pennsylvania State University Press‚ 1986). Allan Nevins and Frank E. Hill‚ Ford: Expansion and Challenge‚ 1915-1933 (New York: Scribner ’s‚ 1957). Pa.: Scheme‚• Printers ’ Ink‚ June 17‚ 1926‚ pp Emma Rothschild‚ Paradise
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