Product decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black
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SMART OBJECTIVES Goal setting is something most of us recognize as necessary for our success. The establishment of all objectives should be created using the S.M.A.R.T. philosophy. What is meant by S.M.A.R.T. objective? S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. Each objective should be: Specific‚ Measurable‚ Achievable‚ Realistic and Timely SPECIFIC It answers the questions "What is to be done?" "How will you know it is done?" and describes
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Smart System or Structure What is a Smart Structure? A smart structure is a system containing multifunctional parts that can perform sensing‚ control‚ and actuation; it is a primitive analogue of a biological body. Smart materials are used to construct these smart structures which can perform both sensing and actuation functions. If truly smart‚ these intelligent systems can determine their present state‚ decide what is the optimum or more desirable state and carry out an appropriate
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SMART GRID Abstract--The Smart Grid is the integration of Electrical & Digital Technologies‚ Information and communication which facilitates integration of business processes and systems to yield real measurable value across the power delivery chain. It is an intelligent future electricity system that connects all supply‚ grid and demand elements through a communication system. Smart grid delivers electricity to consumers using two-way digital technology that enable the efficient management of
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1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named "Smart") was
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SMART MATERIALS 1. Introduction The primary characteristic of a ‘‘smart material’’ is that it has the ability to respond to external stimuli in a technically useful and technically controlled way. The words ‘‘technically useful’’ and ‘‘technically controlled’’ are emphasized since all materials respond to external stimuli of some sort or other (as a simple example‚ all materials respond to temperature by changing their volume)‚ however‚ to be considered a ‘‘smart material’’ the response must
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1: Corporate Governance Both Ford and GM completely abide by NYSE corporate governance standards‚ as they are domestic US companies. Ford and GM are required to strictly follow NYSE corporate governance standards. Toyota is permitted to follow certain corporate governance practices complying with Japanese laws and regulations‚ the NYSE has ruled that Toyota is exempt from certain NYSE corporate governance requirements. A significant difference in Toyota’s corporate governance structure is that
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The possible role of genetically modified pigs in xenotransplantation. Table of contents Abstract. …......................................................................................................... Page. 4 2. Introduction. ..................................................................................................... 5-7 3. The possibilities for creating genetically modified pig donor organs. 3.1. The genetic modification of
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EXECUTIVE SUMMARY: Smart Meters Smart Electrical Meters‚ Advanced Metering Infrastructure‚ and Meter Communications NOTE: This document is a free excerpt of a larger research report. If you are interested in purchasing the full report‚ please contact Pike Research at sales@pikeresearch.com. Published 4Q 2009 Bob Gohn Industry Analyst Clint Wheelock Managing Director Smart Meters Section 1 EXECUTIVE SUMMARY The electrical metering industry is undergoing the largest transformation
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KUALA LUMPUR‚ MALAYSIA Case Study (Mixed Use Tunnel) Project Summary: Malaysia is a federation of thirteen states and three federal territories‚ located on the Malay Peninsula south of Thailand and the northwest portion of the island of Borneo. The country is home to over 27 million people‚ with roughly 1.6 million people living in the capital city of Kuala Lumpur‚ which is situated in the southwest part of Peninsular Malaysia and covers 244 square kilometers. The entire Greater Kuala Lumpur
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