"Gm vs toyota" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Powerful Essays

    Gm Chevy Volt

    • 2084 Words
    • 9 Pages

    Chevy Volt – An American Revolution in Energy Independence This paper begins by analyzing the marketing environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both

    Premium Marketing General Motors Plug-in hybrid

    • 2084 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Gm Term Paper

    • 3832 Words
    • 16 Pages

    Motors had lost $86 billion‚ while the balance sheet of the company had lost more than 90% of its value. The group had received $50 billion through the federal government protectionism‚ in the form of loans or increase in equity. Since 2010‚ the head of GM is Dan Akerson. Background The company was founded in 1908 by William Crapo; however‚ it was his successor Alfred P. Sloan who transformed it into the largest car manufacturer in the world. Initially‚ the company’s headquarters was located in Flint

    Premium Automotive industry General Motors

    • 3832 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Toyota Case

    • 1417 Words
    • 6 Pages

    the globe? How could Toyota use what it has learned through this unfortunate circumstance to better their production? * The debacles as reported resulted in the recall of millions of Toyota cars in the US and other parts of the world. This has affected its financial performance‚ starting in 2009 and in the few years after that. Added to this is the tainting of its reputation as a producer of reliable and safe vehicles. These incidents resulted in financial loss for Toyota‚ the first time in decades

    Premium Lean manufacturing Toyota Production System

    • 1417 Words
    • 6 Pages
    Good Essays
  • Better Essays

    CASE: TOYOTA‚ FORD‚ GM AND VOLKSWAGEN- SOME DIFFERING OPINIONS ABOUT WORKING WITH SUPPLIERS. CASE SUMMARY: The main issues at stake in this case is the working relationship Toyota has with its suppliers‚ compared to other Auto manufacturers such as ford and General Motors. Another critical issue is which sets of parts should be standardized. Both Ford and GM have embraced the concept of an electronic market place for motor vehicle parts. The AutoX-change as it is called would bring automakers and

    Premium General Motors Automotive industry

    • 1223 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Toyota Crisis

    • 952 Words
    • 4 Pages

    TOYOTA RECALLS AND PROBLEMS Toyota and the Economic Crisis in 2008 2010 Camry RECALLED Toyota had aimed to sell 10 million vehicles a year by 2010 but suffered a severe set back when it t was stung hard by the global financial crisis in 2008 and 2009. Toyota sold 7.56 million units in fiscal 2008-2009—enough to outperform GM and make Toyota world’s largest automaker but 1.34 million less than the previous year. Toyota had originally forecast sales of 9.85 million in 2008 and 10.4 million in 2009

    Premium Management Automobile Psychology

    • 952 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Toyota vs. Ford Buying a car is never easy‚ buying a car comes down to so many standards and how a certain person wants their car to look like‚ how much it will be worth‚ and the comfort. Another very important way to decide on a car might be to see how usually they would need to go back to a repair shop and how much money the car might need. If a car is being manufactured with parts that are not a high quality‚ it might not get you far and or might be looking for a new car in a shorter

    Premium Automobile Ford Motor Company Internal combustion engine

    • 891 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Gm Competitive Exposure

    • 3141 Words
    • 13 Pages

    1.0 Introduction GM was the world’s largest automaker and‚ since 1931‚ the worlds sales leader. In 2001‚ GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908‚ GM had manufacturing operations in more than 30 countries‚ and its vehicles were sold in approximately 200 countries. In 2000‚ it generated earnings of $4.4 billion on sales of $184.6 billion. Table 1:GM Consolidated Income Statement GM’s global operations gave rise to significant currency risk

    Premium Japan General Motors Investment

    • 3141 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    1. INTRODUCTION Toyota is Japan’s biggest car company and the second largest in the world after General Motors. It produces around eight million vehicles per year‚ about a million fewer than the number produced by General Motors. Toyota markets vehicles in over 160 countries. The company dominates the market in Japan‚ with about 45% of all new cars registered in 2004 being Toyotas. Toyota also has entered in the uropean and North American market . It has significant market shares in several fast-growing

    Premium Automotive industry General Motors Toyota

    • 2379 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Toyota Prius

    • 3494 Words
    • 14 Pages

    Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers

    Premium Plug-in hybrid Toyota Prius Internal combustion engine

    • 3494 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    on the type of vehicle you are looking for‚ sedan vs an SUV or pickup‚ you still have several options to narrow down. If the midsize SUV is what you have decided is the best vehicle for you I would suggest considering the Toyota Highlander or the Honda Pilot. The Toyota Highlander has a better safety rating than the Honda Pilot; however the Honda Pilot does offer similar gas mileage‚ but a different body style than the Toyota Highlander. The Toyota Highlander has received a 5 star safety rating‚

    Premium Automobile Truck Four-wheel drive

    • 480 Words
    • 2 Pages
    Good Essays
Page 1 7 8 9 10 11 12 13 14 50