Chevy Volt – An American Revolution in Energy Independence This paper begins by analyzing the marketing environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both
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Motors had lost $86 billion‚ while the balance sheet of the company had lost more than 90% of its value. The group had received $50 billion through the federal government protectionism‚ in the form of loans or increase in equity. Since 2010‚ the head of GM is Dan Akerson. Background The company was founded in 1908 by William Crapo; however‚ it was his successor Alfred P. Sloan who transformed it into the largest car manufacturer in the world. Initially‚ the company’s headquarters was located in Flint
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the globe? How could Toyota use what it has learned through this unfortunate circumstance to better their production? * The debacles as reported resulted in the recall of millions of Toyota cars in the US and other parts of the world. This has affected its financial performance‚ starting in 2009 and in the few years after that. Added to this is the tainting of its reputation as a producer of reliable and safe vehicles. These incidents resulted in financial loss for Toyota‚ the first time in decades
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CASE: TOYOTA‚ FORD‚ GM AND VOLKSWAGEN- SOME DIFFERING OPINIONS ABOUT WORKING WITH SUPPLIERS. CASE SUMMARY: The main issues at stake in this case is the working relationship Toyota has with its suppliers‚ compared to other Auto manufacturers such as ford and General Motors. Another critical issue is which sets of parts should be standardized. Both Ford and GM have embraced the concept of an electronic market place for motor vehicle parts. The AutoX-change as it is called would bring automakers and
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TOYOTA RECALLS AND PROBLEMS Toyota and the Economic Crisis in 2008 2010 Camry RECALLED Toyota had aimed to sell 10 million vehicles a year by 2010 but suffered a severe set back when it t was stung hard by the global financial crisis in 2008 and 2009. Toyota sold 7.56 million units in fiscal 2008-2009—enough to outperform GM and make Toyota world’s largest automaker but 1.34 million less than the previous year. Toyota had originally forecast sales of 9.85 million in 2008 and 10.4 million in 2009
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Toyota vs. Ford Buying a car is never easy‚ buying a car comes down to so many standards and how a certain person wants their car to look like‚ how much it will be worth‚ and the comfort. Another very important way to decide on a car might be to see how usually they would need to go back to a repair shop and how much money the car might need. If a car is being manufactured with parts that are not a high quality‚ it might not get you far and or might be looking for a new car in a shorter
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1.0 Introduction GM was the world’s largest automaker and‚ since 1931‚ the worlds sales leader. In 2001‚ GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908‚ GM had manufacturing operations in more than 30 countries‚ and its vehicles were sold in approximately 200 countries. In 2000‚ it generated earnings of $4.4 billion on sales of $184.6 billion. Table 1:GM Consolidated Income Statement GM’s global operations gave rise to significant currency risk
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1. INTRODUCTION Toyota is Japan’s biggest car company and the second largest in the world after General Motors. It produces around eight million vehicles per year‚ about a million fewer than the number produced by General Motors. Toyota markets vehicles in over 160 countries. The company dominates the market in Japan‚ with about 45% of all new cars registered in 2004 being Toyotas. Toyota also has entered in the uropean and North American market . It has significant market shares in several fast-growing
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Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers
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on the type of vehicle you are looking for‚ sedan vs an SUV or pickup‚ you still have several options to narrow down. If the midsize SUV is what you have decided is the best vehicle for you I would suggest considering the Toyota Highlander or the Honda Pilot. The Toyota Highlander has a better safety rating than the Honda Pilot; however the Honda Pilot does offer similar gas mileage‚ but a different body style than the Toyota Highlander. The Toyota Highlander has received a 5 star safety rating‚
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