GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
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Chiquita‚ great work on the discussion‚ you highlighted the impact and struggles experienced by GM over the years on the American society and the world to be exact since they are a multinational organization. I am in agreement that even though the company has gone through difficult times they are still among the top in the industry throughout the world. Personally what gives great confidence as an investor in GM is the fact that they have gone through difficulties and manage to rebound time and time again
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Saturday (06:00 pm to 09:00 pm) Q. No. 1. How have GM’s strategy‚ structure‚ and decision-making processes evolved over time? How well aligned were they in each of the three major eras? Alfred Sloan’s GM: Revving up (1920–1956) Sloan‚ Jr.‚ a manager whose ball bearing company GM had acquired in 1918‚ to reorganize GM’s structure and management processes to be in line with its strategies. Strategy: First‚ Sloan developed a "pricing pyramid" to structure the pricing of the various different
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Response Ayanna Jackson Period 1 5.12.14 Word Count: 743 Genetically modified (GM) foods have been around for thousands of years. In the 1990s‚ they started being sold commercially in the United States‚ which was the start of this controversy: Are GM foods good or bad for us? Do the pros outweigh the cons? In my opinion‚ genetically modified foods are nothing to worry about. GM foods are produced from genetic engineering. Scientists take a certain gene from an organism that is
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General Motors Corp. (NYSE: GM)‚ the world’s largest automaker‚ has been the global industry sales leader for 75 years. Founded in 1908‚ GM today employs about 327‚000 people around the world. With global headquarters in Detroit‚ GM manufactures its cars and trucks in 33 countries. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ HUMMER‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. GM operates one of the world’s
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CAUSE AND EFFECT ON GM FOODS I have selected to research and write about the potential dangers and benefits of genetically modified (GM) foods. Genetically modified foods are produced from organisms that have had specific changes introduced into their DNA using methods of genetic engineering. These techniques have allowed far greater control over food’s genetic structure than past methods like selective breeding. Genetically modified foods were introduced commercially for sale in 1994. No thorough
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Food shortage‚ world hunger‚ and starvation are three reasons as to why scientists have decided to modify foods. GM foods are a new genetically modified way to "improve" crop production‚ but these new improvements are not as helpful as scientists planned them to be. GM foods should play no role in the global food supply because GM foods have no beneficial role within humans lives. GM foods were supposed to be made to benefit humans lives‚ and help to make more plants to give to the people. Instead
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Michal IHI yr3 “The General Manager I admire” In my work experience I was lucky enough to have an opportunity to work for‚ and it’s not only my opinion‚ two Ireland’s best general managers. Not satisfied with having one excellent general manager‚ Aghadoe Heights Hotel has managed to secure two. Hoteliers Marie and Pat Chawke took over the management of Aghadoe in 2000. This husband and wife team were appointed as joint general managers to reinforce its reputation as one of thefinest five-star
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General Motor’s Strategic Analysis Factors affecting the Automotive Industry (PEST Analysis) 1. Political Laws and government regulations have affected this industry since the 1960s. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. 2. Economic The automobile industry has a huge impact on every country’s economy. According to variousstudies this industry is the major user of computer chips‚ textiles‚ aluminum‚
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I am a part of the management team of a rapidly growing‚ privately-held apparel company. Over the last year‚ we have generated $80 million in sales and for the next year‚ we have projected sales of $150 million. Our operations are entirely based in the U.S.‚ which is a strange occurrence due to the fact that most apparel companies outsource almost all of their manufacturing to foreign countries because the manual labour is much cheaper and more affordable. The rapid growth in our company is largely
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