Management Bangalore Saketh Sabbineni Sankalan Prasad Mayur Shrikhande Tushar Bhargava 5th March 2014 Disclaimer: Unless otherwise stated‚ any views or opinions expressed in this report are solely those of the authors. Executive Summary Inditex‚ founded by Amancio Ortega‚ operates six different chains: Zara‚ Massimo Dutti‚ Pull&Bear‚ Bershka‚ Stradivarius‚ and Oysho. Zara is a leading apparel chain with major dominance in Spain. Zara being responsible for around 80% of Inditex’s gross
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ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
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BIT HuangFei (Tracy) Zara: a Spanish retailer goes to the top of world fashion Answer1: The international expansion of Zara started with the opening of a store in Portugal in 1988. Through establishment in Portugal Zara acquired international market experience and knowledge and realized that it would have to adjust its business model to suit the new international markets. International sales accounted for 69 percent of its total turnover in 2005‚ with Europe being its largest market by far
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Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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Executive Summary As the online shopping gives more convenient shopping experience to online shoppers‚ there is no argument that it is slowly replacing the physical stores. But with the easiness of access to products and the ability to compare goods or services online without going to the physical shopping stores of these companies‚ companies face tight competition and need to handle the online shopping with care such as choosing the right platform‚ determining the shopping behavior of a group of
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Ortiz‚ today the wife of Spain his Crown Prince Felipe. When they communicated in public that they are going to married‚ she was casually dressed. Even though a scandal‚ a lot of Spanish women wore almost the same clothes only a few weeks later (“Inditex and fast fashion”‚ 2005). Today many people all over the world try to look as good as celebrities do‚ but they don’t want to spend the same amount of money or they cannot afford it. That leads them to the mass market of clothing such as
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3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted customers‚ who are young and fashion-conscious city dwellers. Inditex operates 1‚558 stores in 44 countries
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COMPANY INFORMATION Pull&Bear belongs to the Inditex Group from Zara‚ Massimo Dutti‚ Bershka‚ etc) and originated in Garcia‚ Spanish in 1991. The chain store was born as a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends‚ fashion that could also quickly adapt to their needs‚ with three fundamental premises: fashion‚ price and quality. The underlying idea of Pull&Bear
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Achieving personal financial satisfaction starts with clear financial goals. Developing Personal Financial Goals Since the United States is one of the richest countries in the world‚ it is difficult to understand why so many Americans have money problems. The answer seems to be the result of two main factors. The first is poor planning and weak money management habits in areas such as spending and the use of credit. The other factor is extensive advertising‚ selling efforts‚ and product availability
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