The Millennium Development Goals (MDGs) are eight international development goals that were officially established following the Millennium Summit of the United Nations in 2000‚ following the adoption of the United Nations Millennium Declaration. All 189 United Nations member states and at least 23 international organizations have agreed to achieve these goals by the year 2015. The goals are: Eradicating extreme poverty and hunger‚ Achieving universal primary education‚ Promoting
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experiencia propia. Esquema general 1. 2. 3. 4. Visión general de Zara Análisis del macroentorno Análisis del microentorno Análisis de la empresa 1. 2. Marketing Estratégico Marketing Operativo 1. Visión general Formato principal del Grupo Inditex Nacida en 1975 en La Coruña‚ creada por A. Ortega Actividad: moda y complementos. Sector: producción y distribución textil. Tamaño: más de 1000 tiendas en 68 países. Instalaciones principales Arteixo (A Coruña) Arteixo y Zaragoza Otros centros
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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this industry matters much more than just price; variety‚ speed‚ brand and quality has a big influence on success. As in every business‚ there are companies which underline the power of innovation and entrepreneurship. One of these companies is Inditex‚ which was established by Amancio Ortega Gaona in 1963. The company has 8 brand groups. One of these is ZARA‚ well known brand in many countries all around the world. To start with a PEST analysis‚ we need to mention that company is established
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INDITEX 2012 2011 ROI 24‚18% 23‚01% PMR 19‚55% 18‚29% ATOR 1‚24 1‚26 ROE 36‚91% 34‚32% ROD 0‚32% 1‚06% In this report we are comparing two of the biggest clothing companies H&M and INDITEX by using profitability ratios for making a financial statement analysis. We will state opinions in regard to the previously analyzed figures and comment on them. The overall profitability (ROI) is 23‚01% in 2011 and 24‚18% in 2012. So the ROI is showing an increase
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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Contents Introduction 2 Business Concept 2 Four Perspectives of Operation Strategy 2 Top-Down versus Bottom-Up Perspective 3 Top-Down Perspective 4 Bottom-Up Perspective 4 Market Requirement versus Operations Resources 4 Market Requirement Perspective 5 Operation Resources Perspective 5 Conclusion 5 Reference 6 Introduction Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma‚ 2013). Zara designs‚ manufactures
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them‚ "What are your long-term goals?" "To be a marketing manager within five years and have a hand-picked team reporting to me‚" replies Phil. This is a very specific and narrow goal‚ which may not be an option at this company. The "hand-picked" team reference demonstrates a lack of flexibility. It’s best to stay away from too specific a goal. "I have been so busy with my responsibilities and achieving company goals that I have not focused on personal long-term goals‚" answers Shawna. While a strong
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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Zara is a Spanish clothing and accessories retailer‚ founded in 197 by Amancio Ortega. Zara has now became possibly the most innovative retailer in the world. By the end of the year 2011‚ Zara has reached 82 markets globally with a network of 1.830 stores. Zara’s secret of successful fast fashion business model is mostly about their responsive buyer driven supply chain. The customer plays an active role in the business model. Design and production activity begins with customer demand and retail
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