MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones
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SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing‚ textiles‚ insurance‚ securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s‚ these areas would drive its subsequent growth
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SWOT analysis for Nokia Introduction Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony‚ ISDN‚ broadband access‚ professional
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Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product‚ which I have chosen for this assignment‚ is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM
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“Connecting People” slogan‚ Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ‚ and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices‚ as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital map information‚ navigation
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GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor： Maqui Due Date： November 19‚ 2012 Date submitted: November 19‚ 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations Reference List
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on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market leader in the global mobile industry‚ with great success excluding North America. The reason for that includes increased competition with Apple and Samsung‚ out-of-date Symbian OS‚ low brand exposure and internal problems. This marketing
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effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness and either success or failure. Finally‚ we’ll comment about the possibility of other companies learning from Nokia. The Product that the Brand offers has
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The Deal and its implications: Nokia will be selling its mobile phone business to Microsoft for $5.0bn. Microsoft will be paying Nokia an additional $2.1bn to license Nokia’s patents‚ which will bring the total value of the deal to $7.1bn in cash. 1. How will it affect Nokia? The overall impact seems to be Positive • The mobile phone business had generated 51% of Nokia’s 2012 revenues. The unit which was once the most profitable mobile phone manufacturer in the world made an operating margin of
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regions? In what way? Look up a concept called "value chain". Is it relevant here? Nokia opened its factory in Germany in 1987‚ why do you think it made that decision then and what about the costs that it must have incurred till now? Is Nokia’s decision to relocate its factory is legitimate? Why or why not? Could Nokia have made the Bochum plant more competitive? How? 2. Was the German backlash against Nokia justified? How can nations make themselves more competitive? What are the factors
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