Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
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encourages them to contribute to success of company by giving new ideas. Corporate culture also determines the way employees interact with its customers. Few other things which contribute to corporate culture are Working style Management hierarchy whether it is authoritative or democratic How much freedom the staffs get in doing innovation Preferred way of working whether they prefer individual or team working Corporate culture is visible by the Way Company represents itself‚ their infrastructure
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HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM PRINCIPLE OF MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives
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DECLINING NOKIA MARKET ” CONTENTS 1. Introduction 1.1 Literature Review 1.2 Objective Of The Study 2. Research Methodology 2.1 The Study 2.2 Sample 2.3 Tools For Data Collection 2.4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed
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analysing data and information from the company. By using this SWOT tool‚ company will know itself clearly that which part is powerful‚ what to improve‚ what more can do and what to challenge. In my opinion‚ Threats is the most important overall because if there is no threats any more‚ companies will not be worried about the quantity of sales. For example‚ NOKIA (mobile phone)‚ if there is just NOKIA mobile exist in the mobile world without other types mobile companies like SONY ERICSSON or SUMSONG‚ then
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Bus 324 11/05/13 The Goal: Discussion 1 Ch. 1-16 1. Main point #1: The first main point throughout chapters 1-16 is handling a bottleneck crisis. Bottleneck is the point where the flow of data within a manufacturing process has come to a halt. It deals with the handling certain constraints that are becoming hazardous to your production. Having the bottleneck effect has a tremendous impact the flow of your data and its current flow cycle. Bottleneck decreases the productivity which
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we produce goes straight to landfill. The aim is to close the loop and recycle materials back into the manufacturing process. This will conserve the earth’s mineral resources‚ save energy (by reducing mining and transportation) and reduce waste. NOKIA PRODUCT CYCLE Life cycle thinking‚ the so called “cradle to grave” approach‚ requires that environmental performance of all members in the chain is known and managed. M= Material E= Energy W= Waste & Emissions FROM START TO FINISH Ever
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Improvement by TOC (Theory of Constraints) -The Goal: A Process of Ongoing Improvement- It is believed that business world is continually changing. To cope with the changing and to survive the business competition‚ The Goal shows how to succeed plant improvement within short period by the Theory of Constraints (TOC). This paper focuses on the improvement process the plant made and the contents are as follows: (1) Understanding the company goal‚ (2) Organizational value index‚ (3) Use of the constraint
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content I. Introduction II. Context of Nokia business strategy and the significance of stakeholder 1. Vision 2. Mission 3. Objectives 4. Stakeholders a. Internal (Employees) b. Connected (Customers and suppliers) c. External (Government) III. External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain 2. SWOT · Strength ·
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Comparing Nokia mobile phones Vs Samsung mobile phones‚ one can clearly see that both the companies are working hard to give users handsets which will make them more interacting. PRLog (Press Release) - Aug. 7‚ 2009 - High tech Nokia mobile phones have created a wave in mobile phone market through out UK. Many companies are launching mobile phones ranging from basic to high end segment with cutting edge technology to grab a respectable place in market. Nokia and Samsung are among those companies which
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