Project Report on Nokia Preface In this era‚ where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them‚ the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day‚ including new features of entertainment‚ and multiple options like imaging facilities‚ movie/animation features‚ sound technologies etc. When the technology
Free Mobile phone Marketing
The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek‚ in the early 90’s Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones‚ surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one of
Premium Nokia Mobile phone GSM
Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ’ ’connecting people
Premium Marketing
Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
Premium Vodafone Mobile phone Management
Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10‚000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances
Premium Nokia Smartphone Mobile phone
competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
Premium Mobile phone Brand Value added
Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19‚ 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology‚ Nokia’s profitability has been on the decline in recent years. A reduction
Premium Mobile phone Smartphone Nokia
Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68‚041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world’s leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational
Premium Nokia Mobile phone
Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010 The convergence of the mobile‚ internet and PC are a reality. Consumers want complete solutions not just devices‚ and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created. Our vision of the future "Connecting people" is now connecting people to what matters - whatever
Premium Nokia Mobile phone
Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
Premium Mobile phone Smartphone Strategic management