ROURKELA INSTITUTE OF MANAGEMENT STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room)
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Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture‚ Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing‚ more than any other business function
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consoles from Nintendo‚ Sony‚ and Microsoft. Atari led the first generation of the video game industry. They were able to create the first home video game Pong in 1972‚ and they were the first to develop the interchangeable cartridge and the joystick. The creation of the interchangeable cartridges allowed for third party independent video game developers to enter the market. Atari failed to develop a system that controlled who could develop games for Atari consoles‚ so the company eventually failed when
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On October 19‚ 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot‚ a new digital camera. In the advertisement you see Michelle Wie‚ an up and coming Asian female golfer‚ sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. Behind her is a sunray made of golf clubs‚ and there are hues of oranges and golds and reds that make up the color palate for this advertisement. Below her is
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Abstract Goal setting is a key to achieving success in any endeavor. It is very complex to know where one is going if one does not know where to go. Everyone needs goals to be enthused‚ grow or increase performance especially with strong goals. Setting goals for example helps employees know where they need to go and how they should go about getting there. It also helps employees manage themselves. Employees should set goals that are SMART: Specific‚ Measurable‚ Achievable‚ Realistic‚ and Timely
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organization’s goals? Top-Managements are responsible to set goals and pass down to each divisional area or managers. Inside of the organization‚ the goal is real and not stated; which is the goal that many companies use outside of the organization. For instance‚ in my workplace the “stated goal” is; “Deliver the best programming for Latino Community and keep them well informed and bring them the most entertaining programming in the market”; but inside of the organization the “real goal” is growth
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ANALYSIS OF THE MISSION‚ VISION‚ VALUES‚ AND An Analysis of the Mission‚ Vision‚ Values‚ and Goals 1 AN ANALYSIS OF THE MISSION‚ VISION‚ VALUES‚ AND 2 An Analysis of the Mission‚ Vision‚ Values‚ and Goals The main reason for an organization ’s existence is to follow through on the mission‚ vision values‚ and goals taking into considerations all key stakeholders. However‚ every company has different set of stakeholders varying in power and significance. The Nike organization uses
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introduced the audio cassette. However‚ it wasn’t until 1979 when SONY Corporation (“SONY’) came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones. Subsequently‚ SONY and PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984‚ the second wave of PAP’s were born with SONY introducing the “DISCMAN”‚ a portable CD player. Further
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professional goals and how will an MBA‚ MAcc‚ MS.CYBS from Saint Leo University assist you in reaching those goals? While earning my MBA‚ I will be establishing my company PinkSlayer LLC‚ a patient navigation service for cancer patients. My goal is to set up a patient navigation site in Virginia that service the low income community. I am currently meeting with directors at local medical facilities to see if they are willing to donate unused space in their facilities. My long term goal is to turn
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Executive summary Sony is a well respected brand in the electronic industry. With its success entering the gaming market with its PlayStation‚ Sony has earned a position as a market leader. Problems began to occur when Sony launched its seventh generation gaming console. New competitors entered the market‚ such as Microsoft and old rivals such as Nintendo. The release of the Sony PlayStation 3 failed to achieve growth in sales due to the lack of direct and indirect network effects. One of the
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