GODIVA EUROPE Executive Summary Problems Godiva’s advertising campaign is to create a common advertising message targeted at the three main markets‚ (Godiva USA‚ Godiva Europe‚ Godiva Japan) while taking into consideration the inevitable cultural differences amongst countries. The company must protect and promote its image of quality and luxury throughout the world. The company must also take a look at the current situation in its home market of Belgium and repair its "grandmotherly" image
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Introduction Based out of Belgium‚ chocolate giant Godiva has built their business around an image of quality and luxury. Financial resources became abundant when Godiva was acquired by the powerful multinational Campbell Soup Company in 1974. Initially Godiva began as a Belgian company and branched out into the global market as opportunities allowed. Godiva International is comprised of three decision centers Godiva Europe‚ Godiva USA and Godiva Japan called the triadic enterprise. A recent
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Case Study Evaluation Define the organization • Clearly define the business of the organization‚ their vision and their distinctive competency. What do you believe their mission statement should be? Godiva Chocolatier is the global leader in manufacturing refined‚ handmade‚ luxury chocolate. We will continue to provide an unparalleled sensory experience through the distinctive qualities of fine Belgian chocolate. What is the current situation? • Do a SWOT or a PEST analysis.
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Problems‚ and Opportunities Godiva aims at increasing its market presence all over the world. There are numerous issues that stand in Godiva’s way‚ but certain ones need immediate attention. They present themselves in order of importance. First‚ there is a need in Belgium to increase and maintain their market share. Secondly‚ as a worldwide company‚ Godiva must concentrate on the lack of uniformity and inconsistency within its image. With a saturated market‚ Godiva faces another issue as it lacks
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Godiva Gems are individually wrapped packages of pieces of chocolates so that they can be shared. The features three varieties: solid Gems‚ Caramel Gems‚-and Gems‚ all are available in rich milk or dark chocolate. Made the finest cocoa and in keeping with Godiva’s Belgian Solid Gems are a treat for any chocolate love; caramel Gems soft chewy centers of caramel enrobed in chocolate‚ and Gems feature a smooth filling crafted in the tradition of world-renowned truffles’ Godiva Gems are available in
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Viewpoint -We should consider this problem from the view point of the President and CFO of Godiva Chocolatier Worldwide‚ Jim Goldman. Problem Statement -How to increase and maintain Godiva’s market share in chocolate industry. Key Objectives -To come up with an alternative product to the high end premium chocolate boxes that Godiva offers -To increase global brand awareness by creating an advertising plan targeting bigger consumer brackets -To have a new pricing policy that would
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A GXS Case Study Godiva Chocolatier Profile Founded in Belgium in 1926 and headquartered in New York City‚ Godiva Chocolatier is recognised around the world as the leader in fine chocolates. Godiva confections are available from Belgium to Singapore and Denver to Dubai‚ making the Godiva brand known—and loved—in more than 80 countries around the world. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits‚ gourmet coffees and hot cocoa‚ Godiva Chocolatier
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eCommerce Application “Buy Chocolate Online? Try www.godiva.com” The Business Opportunity The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is a well-known international company based in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales‚ and after rejecting the use of a CD-ROM catalog‚ it had the courage
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Godiva Chocolatier and Godiva Gems 1) Define “the product” offered by Godiva. Identify the different levels of the product. Discuss the attempts made by the management to come up with augmented product. Godiva brand works very hard‚ trying to present to their customers all the best‚ the highest and premium quality in Belgium chocolates‚ and also is important to know that all this chocolates are handcrafted. Looking to achieve all their goals the company makes and sells lots of
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chocolate Godiva Background Godiva Chocolatier‚ a Belgium chocolate manufacturer famous for its premium quality handcrafted chocolates‚ was founded in 1926 in Brussels by the master chocolatier Joseph Draps and it was purchased by the Campbell Soup Company which faciliatates the activities of brand aroun the World. In 2001 Godiva was purchased by the Turkish Yıldız Holding‚ owner of the Ülker Group. and on Februrary 1st 2013 the former owner of Godiva Chocolatier Yildiz Holding sold Godiva Chocolatier
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