India” presents a picture of the consumer durables industry in India. The consumer Durables industry consists of durable goods and appliances for domestic use such as televisions‚ refrigerators‚ air conditioners and washing machines. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorised into Brown Goods and White Goods. The study plays a significant role in understanding the reasons for
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as Salt‚ Flour and Spices. Now the customers of Bangladesh are ensured with 100% pure Salt‚ Spices products and Wheat products under the brand name of "ACI Pure". ACI also represents the world renowned product range of Colgate‚ Nivea‚ Tetley‚ and Godrej & Dabur in Bangladesh through distribution and forming joint ventures (Business Unit - ACI web). As a successful business‚ The ACI Consumer Brands is focused on achieving the consistent growth required to continue the success and to make ACI an even
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TATA STEEL Company profile Tata Steel Limited is an Indian multinational steel-making company headquartered in Mumbai‚ Maharashtra‚ India‚ and a subsidiary of the Tata Group. It is the 12th-largest steel producing company in the world‚ with an annual crude steel capacity of 23.8 million tonnes‚ and the largest private-sector steel company in India measured by domestic production. Training Facilities in Focus Areas * Safety training‚ based on Dupont guidelines has been of paramount importance
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Eight case-lets on Strategic Alliances Case 1: Telefónica and China Unicom In September 2009‚ Telefónica and China Unicom announced a partnership including cooperation in R&D‚ roaming‚ joint procurement of equipment‚ infrastructural development‚ joint development of mobile services and the provision of services to multinational clients. They also announced the purchase of US$1 billion worth of stock in each other making the Spanish operator the largest single investor in the company with 8% of
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The story of Hershey spans nearly a century and a half of industrial and social change. It tells of how one determined pioneer from rural Pennsylvania built an international company‚ a town to go with it‚ and a chocolate and confectionery sensation The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey‚ Pa.‚ The Hershey Company has operations throughout the world and more
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providing very useful insights in to the world of Integrated Marketing Communication. I would also like to extend warm regards to Sushil Kadam & V.G. Kulkarni‚ Assistant General Manager (Marketing) and Sameer Chandekar‚ Deputy Manager (Sales) of Godrej Consumer Products Ltd. for shelving out some of their precious time to provide the information required. I also sincerely
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Q1. Analyze the retail scenario in India in terms of Porter’s Five Forces and investigate the growth across different segments of retailing. Ans: Indian Retail Scenario in terms of Porter Five Forces Porter in 1974 has given “Five Forces” model to assess the industry environment. Five forces of Porter model which determine effectiveness of any Industry are: 1. Barriers to Entry 2. Bargaining Power of Buyers 3. Bargaining Power of Suppliers 4. Threat of Substitutes 5. Rivalry
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MARKETING IMPLICATIONS BASED ON INTERNAL INFLUENCES ON PRODUCT PURCHASE 1. Need for the refrigerator • The need for refrigerator is mostly just a physiological need and a refrigerator is a utilitarian product for all the consumers. * In cases where a high end refrigerator is bought it is also to satisfy the esteem need of the consumer. By buying a high end product at a premium price the consumer would like to impress his friends or relatives after being seen using a stylish and high
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Ganga Soap: Brand: Ganga Company: Godrej If the Western Media’s projection or prejudice about the social and cultural makeup of India was correct‚ then Ganga soap would have been the most sold soap brand in the world. Those who have been watching India specific programs in BBC and National Geographic may wonder how such a brand can fail in the land of elephants and Sadhus. Ganga soap was launched with much fanfare in 1993. The soap was positioned on the religious platform and was claimed
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Greenpeace brought together scientists who had extensively researched the use of propane and butane as refrigerants‚ with an East German company DKK Scharfenstein. The company had been producing refrigerators for 50 years and was the leading household appliance manufacturer in the former East Germany. After reunification‚ however‚ it faced severe economic problems and was due to be closed down. The meeting between the scientists and DKK Scharfenstein resulted in the birth of ’Greenfreeze’ technology for
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