Indian Food Processing Industry Performance 11 Food Processing Sector overview 11 Major Players of Food Processing Industry 14 Indian Food Processing Companies Profiles 14 Major Indian player in Food processing Industry Overview 15 I.T.C LTD 15 GODREJ PROFILE 15 MTR Foods Limited Profile 16 Parle Limited Profile 17 Dabur India Limited Profile 17 Analysis 18 Porter Five Forces Analysis for Indian Food Processing Analysis 18 Threat of Entry (high) 19 Rivalry between Established Competitors
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the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product brand - For example‚ Procter & Gamble’s Pampers or Unilever’s Dove. Brand Architecture • Corporate brand‚ umbrella
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ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION 6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 IIM Indore 6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. GILLETTE’S RANGE OF SHAVING
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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FMT-I Ratio Analysis and Risk and Return Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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2011: 15 Analysis: 15 Larsen & Toubro Limited 16 Company profile: 16 Cost of Carrying for Jan 2011 to Sept 2011: 16 Analysis: 17 Jindal Steel & Power Limited 18 Company profile: 18 Cost of Carrying for Jan 2011 to Sept 2011: 18 Analysis: 18 Godrej Consumer Products Limited 19 Company profile: 19 Cost of Carrying for Jan 2011 to Sept 2011: 19 Analysis: 20 GlaxoSmithKline Pharmaceuticals Limited 21 Company profile: 21 Cost of Carrying for Jan 2011 to Sept 2011: 21 Analysis: 21 Dr. Reddy
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“TRIGUN CANDLES” Target:- Rural area of U.P. PROMOTIONAL STRATEGY When we talk about mosquito repellents there are 54 manufacterers with 72 brands in India alone. |COILS – 50% | |VAPORISERS – 20% | |MATS – 10%
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shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main focus is on Hindustan lever ltd‚ Nirma‚ and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies also. Bath soap market is gradually developing very fast and day by day
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MINOR PROJECT REPORT ON ‘BRANDING AND PROMOTION’ SUBMITTED BY: ROLL NO: BBA (GENERAL) 3 SEMESTER SUBMITTED TO: SUMITA KUKREJA ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION
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