PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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extended the shelf life of Frooti because tetrapaks have 2 layers of paper and a plastic coating that ensured tamper proof and enhanced shelf life. Lured by the success of Frooti‚ there was a lot of new launches in the TFJ market. Players like Godrej with Jumpin‚ kissan etc tried their luck in this market but failed to dislodge Frooti. Frooti was positioned as a mango drink that is “Fresh-n-juicy” For over a 7 years‚ the company promoted the product using that famous baseline. The product have
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Executive Summary The application of the four Ps (Product‚ Price‚ Promotion‚ and Place) of marketing revolves mainly around the customers in the target segment. The target segment for any product is that homogeneous group of people which is purported to be the most potential customer for the product. The market follows the Pareto Principle‚ which says that 80 per cent of the sales come from 20 per cent of the people. Thus‚ for any product‚ one of the major tasks of marketers is to identify the
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Those who are suffering from painful diseases do not have to suffer any more. Supports and sources: 1) Jose‚ a patient who suffered from incurable disease‚ begged for mercy killing because she couldn’t endure the pain anymore. Dinyar Godrej‚ A Careful Death‚ April 1997 issue of the New Internationalist. 2) Chantal Sebire‚ a woman whose face was horribly disfigured. She fought for the right to take a lethal dose of barbiturates‚ but in vain. She lived her life painfully and later
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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INTRODUCTION OF SOFT DRINK Soft drinks consist of flavor base‚ a sweetener and carbonated water. In general‚ terms non- alcoholic drinks are considered as soft drinks. This name soft drink was given by America as against hard drink‚ which is mainly alcoholic. The major participants involve in the production and distribution of soft drinks are concentrated and syrup producers‚ bottles and retail channels. Concentrate producers manufacture basic soft drink flavors and sold them to bottles. Bottles
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The Quality Management Theory with an emphasis on Kaizen and EFQM Susan Baer Liberty University Online Abstract The intent of this literature review is to research the theory of quality management with an emphasis on the use of kaizen and the European Quality Management Model (EFQM). Through the use of scholarly articles based on research within the field of quality management in both the domestic and global business arenas‚ the reader will understand the history and significance of the use
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had with an in home appliance sales company. My brother and his wife purchased all of their appliances for their new home from an appliance company. The written agreement was that payment for the appliances was to be made upon delivery of all appliances that were purchased. On the date of delivery‚ the delivery men had explained that the over the stove microwave would not be delivered until the following week. When the delivery men were finished unloading the appliances that did come‚ they asked
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SWOT ANALYSIS: More for you A SWOT analysis of the Indian organized retail industry is presented below: Strengths: 1. Retailing is a "Technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand‚ shorten lead times‚ reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage
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Brill at wbrill@erols.com Abstract The chairside-fabricated distal shoe appliance‚ with a stainless steel crown as the retainer‚ is an efficacious and cost-effective appliance for guiding the unerupted permanent first molar into position after premature loss or extraction of the second primary molar. The fabrication technique is illustrated in this case report and data is presented on the success rate of the appliance. (Pediatr Dent. 2002;24:561-565) KEYWORDS: DISTAL SHOE‚ SPACE MAINTAINER‚ SPACE
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