perception towards the Promotional Activities at Harsha Hubli. Harsha is one of the top retail outlets for consumer durables and home appliances in Hubli city from last 10 years with great customer care and service. The Harsha is the part of Prakash Retail the Udupi based industry have 8 branches across the Karnatak and they are in consumer durable and home appliances since 1987. The Prakash retail was founded in the year 1987 by Bola Poojary‚ and their main head office is also located in Ambalpodi
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Linear alkyl benzene sulfonates (LAS) for laundry detergents‚ light-duty dishwashing liquids‚ industrial cleaners‚ for household cleaners. In India IOCL’s Gujarat Refinery‚ Reliance Jamnagar Refinery too produces LAB for companies like Nirma‚ P&G‚ and Godrej. LAB History ‚Uses and Properties:- In 1939‚ the soap industry began to create detergents using surfactants that were supplied to the soap manufacturers by the petrochemical industry. Because the synthetic detergents produced from these surfactants
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT MARKETING MANAGEMENT PROJECT REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up‚ doughboy the sweet little butler of Godrej Pillsbury‚ Gattu who build brand Asian Paint‚ Chintamani who endorsed ICICI‚ Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by‚ the increase in the brand value of these brands consumer connect. Decline
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Electric (GE) is one of the oldest and largest manufacturers of major appliances in the world. The company offers four different brands; The GE brand which is a line of basic appliances‚ The Café brand which is a line of restaurant inspired appliances at reasonable prices‚ the Profile brand which offers contemporary designs along with the latest technologies‚ and the Monogram brand which offers custom built‚ professional quality appliances. GE is at the forefront of innovation and offers products that make
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Fisher & Paykel Appliances Strategic Marketing Planning Report School of Marketing and International Business (MARK 311) Lecturer: (Peter Thirkell & Martyn Gosling) Submitted by: Penghui Zhang ID: 300181135 Tutor: Martyn Gosling Date of submission: 4/10/2010 Word Count: 3987 Executive Summary New Zealand based appliances manufacturer Fisher & Paykel has chosen the Chinese Appliances Market for product penetration as a part of their
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Microwave Ovens An efficient market strategy to market White Appliances in the Indian market would be to focus on marketing the foods they eat that can be easily made in a microwave oven. Indian culture is all about the fresh foods and traditional cultures. They need to find some way to incorporate the culture with the appliances. Some suggestions I have are: * Make cook books to use with the microwave oven * Market the appliance in more than just the urban areas * Develop classes to attend
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Conduct a critical analysis of the case "Tata Sky" and prepare a written analysis of the case which addresses the following issues to examine the growth strategies of Tata Sky over the years. Tata Sky is the second DTH operator to enter the Indian DTH market after DD Direct Plus and was launched in August 2006. It is a joint venture between Tata Group that owns 80% and STAR Group that owns a 20% stake. Through its DTH service‚ the company offered more than 170 channels on entertainment sports‚
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Visit www.downloadmela.com for more papers i had attended an off-campus interview of godrej. It starts on time so be on time. it started with Box test. the question are as follows. 1) Box1 box2 box3 13 11 7 using ony addition and subtraction bring 19 in box1 and 30 in box3. 2) box1 contains Son’s current age is 13 and box2 contains fathers current age is 58 box3 contain sum of father and son six yrs back. bring father’s age 13yrs before son was born in box 1 and sum of father and son
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