Star Appliance Case Study Situation: Star Appliance is looking to expand their product line and is considering three different projects: dishwashers‚ garbage disposals‚ and trash compactors. We want to determine which project would be worth doing by determining if they will add value to Star. Thus‚ the project(s) that will add the most value to Star Appliance will be worth pursuing. The current hurdle rate of 10% should be re-evaluated by finding the weighted average cost of capital (WACC).
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INTRODUCING GODREJ Established in 1897‚ the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder‚ Ardeshir Godrej‚ lawyer-turned-locksmith‚ was a persistent inventor and a strong visionary who could see the spark in the future. His inventions‚ manufactured by his brother Pirojsha Godrej‚ were the foundation of today’s Godrej empire. One of India’s most trusted brand‚ Godrej enjoys the patronage and trust of over 470
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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Functional appliances in Orthodontics Functional appliances are devices that modify the functional environment in the oral cavity by influencing and changing the surrounding hard tissue. Functional devices can be used to correct malocclusions including class II and class III malocclusions and asymmetrical bites. Functional appliances have advantages including the ability to enlarge the transverse width of arches to provide extra space and prevent crowding. They also cause less problems for
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to heavy consumption of electric power that calls for the adoption of energy efficient appliances. Energy efficiency refers to reduced use of energy in a given service (Dorsi & Krigger‚ 2008). The reduced consumption of energy is as a result of technological advancement as well as from non-technological factors like improved economic conditions. This poses a question: why should we use energy efficient appliances in our different levels of activities? The answer to this question can only be found
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Electrolux Major Appliances is a nationwide appliance company that was established through its sister company Frigidaire. The company has been in business for over 50 years. Electrolux’s corporate office was located in Augusta‚ GA and it was relocated to Charlotte‚ NC in 2011. The company is known for its world class stainless steel appliances. Which include ranges‚ over the range microwaves‚ single and double wall ovens‚ cooktops‚ and refrigerators‚ stand alone ice makers‚ counter top microwaves
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Executive Summary The General Appliance Corporation (GAC)‚ specializing on manufacturing various kinds of home appliances. The GAC was decentralized and it divided into 4 main product divisions‚ 4 manufacturing divisions as well as 6 staff offices. GAC manufactured few component parts and usually bought them from outside vendors. Transfer prices of the parts were negotiated between departments based on outside suppliers’ price. While the purchasing staff had the power to settle disputes when there
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four IIM –A grads has passion to do something of their own. Its moreover as same as in college people forms their own band group. Ashank has a moral bond with Godrej company to go back and work for ‚ after MBA. The other friends also joined the companies after getting their MBA but they never let the spark inside them to get down. Godrej has given Ashank a flat to live in‚ which in fact Ashank is thankful since it helped all four of the friends to work together. Their neighbor also complained
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says that there is no need to watch over employees‚ and that if “promoters and owners” practise ethics (Para 7) it shall itself trickle down to employees and inspire them towards taking an ethical approach. However‚ she also quotes Mr. Adi Godrej‚ Godrej Group‚ stating that for long term success‚ ethics are an integral part among other aspects. Ms. Anju Shenoy‚ Dell India‚ observes that the company should ensure that each employee understands and respects the importance of ethics for a successful
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