Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
Premium Brand management Branding Brand equity
of communication (ibid.). Due to communication is the fundamental issue in the stage of the management in an organization‚ most of organizations are looking for an appropriate strategy for improving the efficiency and reliability of communication (Goh et al‚ 2005). Consequently‚ this essay will try to figure out three organizations’ challenge of communication‚ these three samples will be Enterprise Rent-A-Car‚ Ferrari and Saint John’s international school‚ meanwhile‚ their solutions for overcoming
Free Communication
THE STORY OF HARIMAU MALAYA Malaysia National Football team that is popular with the nickname of “Harimau Malaya” was established in 1926 when five football associations which included Selangor‚ Negeri Sembilan‚ Melaka and Singapore united to form a Malayan team that prepared to against Australia team in Singapore. Before that‚ this sport has been introduced in Malaysia by British when they arrived during the colonial era. Thus‚ this sport attracts the Malaysian and became country’s leading sport
Premium FIFA Malaysia Association football
performance entitled‚ ‘Ruby Moon’. Ruby Moon is a playwright written by Matt Cameron. This play is directed by Christopher Ling. There are only two actors in the play: the main actor is Alex Chua portraying as Ray Moon‚ and the main actress is Davina Goh portraying as Sylvie Moon. The play was performed at Pentas 2‚ KLPAC on the 1st of March‚ 2013. In my opinion‚ the main theme of the play is acceptance. Ray Moon and Sylvie Moon’s daughter went missing and this couple is unable to accept the fact that
Premium Actor Acting Performance
Though the discovered by accident‚ gunpowder changed the trajectory of combat operations. Discovered in the ninth century Chinese alchemist developed something with the potential of conquering nations. Gunpowder is used in many weapons throughout history and to this day‚ but one of the first was flying fire. With the simple invention of the gunpowder cannon‚ a totally new type of defense was unearthed. When the devastating power of the cannon was shrunken down into a handheld weapon‚ the course of
Premium Nuclear weapon World War II Atomic bombings of Hiroshima and Nagasaki
1900 Mr Yeo Keng Lian‚ the founder of today’s Yeo Hiap Seng‚ set up his small shop selling soy sauce in Zhangzhou‚ Fujian Province of China. 1935 Business rapidly flourished and the Yeo’s family moved the business to Singapore with a startup capital of $150 to establish the Yeo Hiap Seng Sauce Factory. 1950 With the brand gaining popularity‚ the company introduced a wider assortment of food and beverage products into the market. The company was the first to launch canned curry chicken which
Premium Soy milk Tofu Fujian
following 1. Smoke 2. Weed 3. Every 4. Day. Once you complete these steps‚ (it takes practice dont worry) you will be a SwedMeister. From that point on you can rank up. Thank You‚ and here is a Wikipedia article on Sweden. Sweden (Listeni/ˈswiːdən/ swee-dən; Swedish: Sverige [ˈsværjɛ] ( listen))‚ officially the Kingdom of Sweden (Swedish: About this sound Konungariket Sverige (help·info))‚ is a Scandinavian country in Northern Europe. Sweden borders Norway and Finland‚ and is connected to Denmark
Premium Sweden Norway Denmark
3.1 Hedging strategy in the literature: conventional understanding as risk minimization Introduced in the introduction in this chapter‚ I will first review existing literature on international relations theorists in narrating hedging strategy. Linking dictionary definition on the word hedge‚ hedging strategy means to prevent any loss in state’s pursuit of national interests from making strategic adversary in an uncertain international system by presenting overtly the strategic indeterminacy. Hedging
Premium United States World War II Security
1.0 Introduction Genting Berhad is the investment holding and management company of Genting Group which was founded by the late Tan Sri (Dr.) Lim Goh Tong in 1965 when he began the initial development works of building a 20-kilometre private access road‚ across tough mountainous terrains from the foothills to the summit of Mount Ulu Kali‚ located at 2‚000 metres above sea level (Genting Group‚ 2011). Genting Group‚ with Tan Sri Lim Kok Thay as its Chairman and Chief Executive‚ has since expanded
Free Genting Group
concerned about the quality of the population as the quantity1. Incentives were introduced to encourage the bettereducated mothers to have at least three children. On 1 March 1987‚ the then First Deputy Prime Minister (and current Prime Minister) Mr Goh Chok Tong announced the replacement of the two-child policy which had been in effect since 1972 with the “three‚ or more if you can afford it” policy‚ together with a package of procreation incentives. These incentives have been modified and added on
Premium Total fertility rate Demography Singapore