CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case 07-2: Western Aluminum Introduction Western Aluminum‚ INC expanded its operations through the acquisition of Smelter. By the end of 2007‚ Smelter is projected to produce 30% of Western Aluminum’s inventory. Western Aluminum evaluated its current practices in comparison to Smelters current FIFO Inventory management system and issued a proposal to change their inventory valuation method from LIFO to FIFO. Factors to Consider Western Aluminum addressed multiple topics to validate their
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The study abroad program I wish to receive the Dr. Oscar H. Horst endowment award for is Tourism Spaces of the United Kingdom during the summer II semester of 2013. During the program‚ I will be visiting and studying various tourist sites in the areas of Birmingham‚ London‚ Cardiff‚ and Ludlow. I will be arriving in Birmingham on Sunday‚ July 7‚ traveling to the previously mentioned cities over the following three weeks‚ and returning to Birmingham on Monday‚ July 29 for the end of the program.
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The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
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MiniCase 2 1. If Blades uses call options to hedge its yen payables‚ should it use the call option with the exercise price of $0.00756 or the call option with the exercise price of $0.00792? Describe the tradeoff. The corporation needs to purchase supplies with foreign currency. To hedge against the possible appreciation of the foreign currency’s value‚ the corporation can purchase a call option. Both options have to pay a premium for the option. The purchase price or exercise price of option
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Case 08-4 The Bear Minimum Big Bear Power (Big Bear) is a widely held public utility company that has posted strong financial results for several years. Big Bear has positive cash flow‚ and it is in compliance with all its debt covenants. Big Bear leases a combustion turbine from Goliath Co. (Goliath) for a 10-year non-cancelable term. The lease agreement is signed on December 15‚ 2010‚ and Big Bear’s right to use the turbine begins on January 1‚ 2011. Various provisions and other facts from the
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commercial and residential properties‚ decided to build a restaurant in the Coconut Plantation Resort. The management‚ however‚ was faced with determining what the most appropriate type of restaurant they should develop for the resort should be. The case study gives some information about what already existed on the island before hand‚ including markets‚ other restaurants‚ hotels‚ condominiums‚ etc. along with what they all have to offer. Of all the information given‚ details about the current restaurants
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Case 4: CLUB MED by Nakij Sonprasert Club Med: Going Upscale • • • • Club Mediterraneanee (Club Med)‚ French corporation‚ founded in 1950 A corporation in the all-inclusive resort market‚ manages over 100 resort villages in Mediterranean‚ snow‚ inland and tropical island located in over 40 countries. Club Med also operates tours and 2 cruise liners o Club Med1: the Caribbean‚ Mediterranean o Club Med2: the Pacific Club Med’s clients is about one-third French with the rest being mainly from North
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Assume today is June 1‚ 2009. Natasha Kingery is 30 years old and has a Bachelor of Science degree in computer science. She is currently employed as a Tier 2 field service representative for a telephony corporation located in Seattle‚ Washington‚ and earns‚ $38‚000 a year that she anticipates will grow at 3% per year. Natasha hopes to retire at age 65 and has just begun to think about the future. Natasha has $75‚000 that she recently inherited from her aunt. She invested this money in 10-year
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Globalization of Wal-Mart Ye Myint Tun California Mirama University Case Study 1: Globalization of Wal-Mart Please refer to the Mini-Case 9.1‚ “The Globalization of Wal-Mart” on page 251 and answer the following questions: 1. Why has Wal-Mart viewed international expansion as a critical part of its strategy? International expansion is different from the domestic expansion because geography areas‚ culture‚ tradition‚ behaviors and characteristics of the consumers are not similar‚ thus
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