1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be
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India and Pakistan have been always in business during war and peace‚ either legally or illegally. History of India and Pakistan Trade India was a close trade partner of Pakistan for almost 20 years after partition. Export and imports included rice‚ grains‚ jute‚ cotton‚ spices‚ dry fruits‚ coal‚ iron and finished consumer products. In most cases the Indian share was larger than that of Pakistan. But after 1960 Indian percentage declined due to the on going Kashmir conflict‚ which soured the trade
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Online or internet censorship is the control of publishing of and also accessing of information through the internet. These rules and regulations are mainly carried out by governments or by local organizations. The internet has become such a large source of information over the past decade or two. It is said there are over two million new internet users per month. As more users get a grasp of the internet and become familiar with it the potential of the content grows at an uncontrollable
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Current application of istisna in Malaysia PURCHASE APPLICATIONS IN BANKING SYSTEM ISTISNAC ISTISNAC SELLING MECHANISMS Al-istisna’ practice in Malaysia is an evolved in a form of facility that is practical and ideal financing and meet customer requirement. It is in accordance with the principles applied in Islamic transaction. In addition‚ it much helps to the development of the national economy. There are a lot of housing constructions and infrastructure uses these facilities. In Islamic
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http://jsr.sagepub.com Journal of Service Research DOI: 10.1177/1094670506294666 Journal of Service Research 2006; 9; 113 Denish Shah‚ Roland T. Rust‚ A. Parasuraman‚ Richard Staelin and George S. Day The Path to Customer Centricity http://jsr.sagepub.com/cgi/content/abstract/9/2/113 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: Center for Excellence in Service‚ University of Maryland Additional services and information
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Market Structure Maximize Profits The goal of a firm is to maximize profits‚ to get as much for the firm as possible. In the perfect competition‚ each firm maximizes profits where marginal revenue (MR) equals marginal cost (MC). That is‚ the additional revenue from producing additional quantity equals the additional cost incurred in producing that quantity. At an output where MR is greater than MC‚ increasing production increases profits. If MR is less than MC‚ decreasing production increases
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Sunny C. S. Yung |cssyung@hkbu.edu.hk |3411-3160 |SMC1236 | This course aims to introduce theories and concepts related to understanding people’s behavior in organizations. Through studying the behaviors of individuals and groups within organizations in order to gain both a theoretical understanding as well as practical knowledge that can be applied in a work setting. Key Text: Nelson‚ Debra L. & Quick‚ James Campbell (2012)
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What is Internet? The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private‚ public‚ academic‚ business‚ and government networks‚ of local to global scope‚ that are linked by a broad array of electronic‚ wireless and optical networking technologies. Brief History of the Internet The Internet originated in the late 1960s when the
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1. Select an organisation of your choice and identify who are the key suppliers and marketing intermediaries? I choose the organisation of Coles supermarket because everybody know it well. For Coles I think key supplier is many different places. Some of these can be from company which make the product Coles is sell to their customers. Sometimes the milk and bread and meat and fish come everyday fresh in morning. Can be from farm (for example eggs) or company (for example ice cream) Anybody who
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Internet The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide. It is an international network of networks that consists of millions of private‚ public‚ academic‚ business‚ and government packet switched networks‚ linked by a broad array of electronic‚ wireless‚ and optical networking technologies. The Internet carries an extensive range of information resources and services‚ such as the
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