ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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The Grimm’s Brothers made the female and male protagonists of the Fairy Tales different. Especially in "Mother Holle" and "The Golden Bird"‚ where both genders are physically different‚ but both end up getting all the wealth in the end. In "Mother Holle" there are two step sisters‚ one was beautiful and hardworking while the other was unattractive and lazy. In "The Golden Bird‚" there are three brothers‚ the two oldest were handsome and witty while the youngest wasn’t the brightest but good natured
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could only describe myself with a single word it would have to be a wonderer. I have always lived my life as a free spirit. I do have never been one to stay in a single place for very long. If I stay in one thing for too long I tend to get antsy and long to move on to the next chapter of my life. As a child I was always in the world‚ whether in the city or in nature. I constantly explored what was going on in the world through the news‚ internet‚ from the words of others or just by watching how things
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Aristotle’s “Golden Mean” Aristotle considered ethics to be a “practical rather than theoretical study” (Aristotle on Virtue). He taught that virtue has to do with looking for the balance between extremes- the mean between excess and deficiency. The Golden Mean‚ as it was coined‚ is intended to help people identify which states of character are virtuous. The virtuous state of character is the appropriate way people feel and react to circumstances as opposed to over reacting or under reacting. He
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Aristotle’s Golden Mean is a strong example of how one should live a balanced life. The golden mean is finding a middle ground between two extremes. These extremes range between being deficient and being too excessive. Aristotle said that it is moral to be between them and due to it being moral‚ it is how one should live. In class‚ the example of courage was explained. When one has too much courage‚ they are considered to be rash‚ which has many negatives. Someone who is rash will commonly ignore
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SIGNALLING WORDS Examples 1. Time/order At first At first the freemen of both town and country had an organization and a type of property which still retained something of the communal as well as something of the private‚ but in the town a radical transformation was taking place. Eventually Eventually the group did manage to buy some land in a village not far from London‚ but the project had to be abandoned when the villagers zoned their land against agricultural use. Finally Finally‚ there have
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3‚ March 2012‚ ISSN 2231 5780 EFFECTIVE TALENT ACQUISITION THROUGH E-RECRUITMENT: A STUDY AASTHA TYAGI* *Faculty – HR‚ Institute of Management and Development‚ Noida‚ Uttar Pradesh‚ India. ABSTRACT In the rapidly changing global world economy‚ its important to keep pace with the competition and succeed. Today‚ one of the most crucial sources of competitive advantage is based on human resource efforts through attracting
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Kelly Bazile English 102-04 Schexnayder April 24‚ 2011 How Effective is “The F Word”? When having a baby one of the most difficult parts of the process is deciding on a name for the little one. Parents want to be careful in choosing‚ no one wants there child picked on or treated unfairly because of a name they have chosen. In the article “The F Word” the author‚ Firoozeh Dumas expresses her thoughts and feelings about coming from Abadan‚ Iran to America with her native name
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Case 1: Forecasting the Adoption of E-Books Product p q Market Structure (=0.3) Product Characteristics (=0.7) Weighted Numerical Score CD player 0.055 0.378 5 5 5/20.4=0.245 Cable television service 0.100 0.060 7 3 4.2/20.4=0.206 Home Personal Computer 0.121 0.281 4 6 5.4/20.4=0.265 Cellular telephone 0.008 0.421 3 7 5.8/20.4=0.284 Weighted Average for e-book 0.0684 0.2990 Question 1 The size of the market for e-books in the long-run: 293.7 million x
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from taking over you with their put downs. It is also your confidence and self-esteem. It is the right thing to stay strong and be true to yourself. Remember these four words and don’t let a bully take over you. Many people have been bullied. Make friends with them and tell them how you feel. Always remember hello is the first word in
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