Marketing assignmentQuestion: Explain the concept of market segmentation and discuss its benefits as an alternative to a mass marketing approach. “Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product or services requirements.” (Smith‚ 1956) With a market segmentation‚ the whole market will be divided into different segments. In the consumer market‚ it is usually divided into 3 criteria‚ which are the behavioural‚ psychological
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Is the market over or undersupplied? * Undersupplied * If so‚ by how much? * Within 10 minutes there’s 5‚004 people per 18 holes * Within 20 minutes there’s 4‚818 people per 18 holes * Within 30 minutes there’s 3‚814 people per 18 holes * Are the age‚ income‚ ethnicity‚ and population density conducive to golf? * Yes‚ the area that the course is located at yields a high income average compared to the U.S. average. * 73.4% of the population that play golf are Caucasian
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
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Group 3 THE GAME OF GOLF • • • Invented in Scotland in 15 th Century Brought to the United States in late 19 th Century Clubs used to hit small hard balls into a cup on each of the 18 different holes on the golf course The players use a club to drive the ball onto the fairway. Starting point on each hole is from tee box Players drive the ball with the use of a club onto the fairway‚ hit an approach shot onto the green‚ and putt the ball into the cup Holes: range in length from over
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Bombay Presidency Golf Club (BPGC) Case Study • • • • • • • • Introduction Vision Mission Strategic Objectives External Relevant Factors Key Success Factors SWOT Analysis References BPGC Case Study Topics • Established in 1927 in city of Mumbai‚ under the name “The New Club Ltd.” • Has 18 holes over 6148 yards and a Par score of 70 • Underwent extensive redesign and modifications in 2009. Redesigned by world class designers Nelson & Haworth • Among the eleven water
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The financial ratios for Smolira golf corporation with the year ending figures rather than average values of year 2012. 1) Short term solvency: a) Current ratio = Current assets/ Current liabilities Year 2011 Year 2012 = 61‚886/46‚755 = 66‚645/53‚773 = 1.32 times = 1.24 times According to this‚ company have current assets more than 1(i.e. 1.32) as compare to
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Golf is a 7 Billion dollar industry‚ 19% of all americans say they regularly are fans of golf‚ with 24.1 million people that play. Yet so many of them are fighting with each other about golf being a sport and in the near future it might lose its right to be called a sport. The reason is that it doesn’t fit the definition of a sport in many dictionaries. To some it fits game better than sport. There are many subgroups of “golf” should it even call golf that if its so many subgroups? Some people
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Sensasi Golf Yang Semakin Melambung Saat ini‚ golf bukanlah lagi olah raga atau kegiatan yang diperuntukan bagi kalangan tertentu atau kalangan yang super elit saja. Dalam beberapa tahun terakhir‚ golf sudah menjadi olah raga yang lebih memasyarakat‚ dimana kalangan masyarakat yang lebih luas dapat turut merasakan sensasi bermain golf. Bagi masyarakat Indonesia‚ golf bukan hanya sekedar olah raga semata ataupun kegiatan yang dilakukan untuk mengisi waktu luang. Golf sudah menjadi
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Callaway golf‚ there is a significant difference in the amounts shown. From the start‚ it is easy to see that both balance sheets are approximately 6 months apart from one another. While the Nike information is several months old‚ the Callaway Golf is nearly a year old‚ and is less likely to reflect the current state of affairs within the company. Regardless of this fact‚ the main point that is readily significant is the differences between the two companies due to their specific markets‚ and their
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