Introduction:GolfLogix has developed a small‚ GPS-based device to help golfers track their play. With the fact that GolfLogix has two devices it is trying to sell: a distance-only device and a complete device‚ currently the company meets a problem that how best to distribute their devices: under the current leasing relationship with golf courses‚ whether should the company still need to market a direct-to-consumer version of the Distance Only xCaddie?Analysis:Retail channel: Advantages: 1)To increase
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. Measuring the game of golf Submitted by Kavitha A Karthikeyan GolfLogix: Measuring the game of golf Brief overview about the company: GolfLogix Inc. was founded in May 1999 by two people with an innovative idea to the golf players. By 2000 it has 6 full time employees and after three years and $2 million in investments things were getting better for the company. GolfLogix has developed two different types of golf GPS technology in the form of handheld
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Challenge: The challenge for Golf logix is to increase sales by implementing a new strategy to target direct consumers. This strategy is primarily focussed on ‘avid’ and ‘core’ golfers with the aim of increasing sales by 400K XCaddie units in the first year. Alternatives: 1. The first option for Golflogix is to implement a strategy to market the product more effectively through golf courses without worrying about direct consumers. This will give Golflogix a freedom to market their product in
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GolfLogix has just launched the xCaddie‚ a GPS based device that aids golfers in estimating the distance to the next green. As things look up financially for the company with leases to golf courses and increasing awareness‚ the company ponders whether it wants to explore the retail channel. Through this case analysis‚ we explore the various paths before GolfLogix and recommend a course of action. Company & Product GolfLogix Inc.‚ a three year old company with just six employees‚ has introduced
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Michael May Golf: An Introduction to the Game with an Emphasis on the Last Twenty-Five Years Abstract The game of golf has changed ever since its creation in the 1400 ’s. Yet of all the changes in the game most of them have come within the last 25 years. Golf has developed and changed so much in the last 25 years that players and spectators alike can barely keep up with this new style of play. Research demonstrates some of the basic elements of the game‚ as well as most of the developmental
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CASE 1 GolfLogix - How does the xCaddie create value? Is it compelling? To start with I am going to talk briefly about GolfLogix and its different products. GolfLogix is a quite recent company which was founded in 1999 in Arizona (US). It was based on a simple concept‚ using the GPS to aid golfers to improve their game or to make it easier. For this reason‚ GolfLogix developed the xCaddie‚ a handheld GPS receiver. Nowadays‚ the company offers two different systems. The first one is
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Is Golf a sport or a game? A lot of people belive that golf is a sport‚ but I think it is a game‚ and I will show you why. The only reason why I think golf is a game is because its good for business‚ just for fun‚ and for parties. Golf was a game made for people to have fun. You will see how golf is a game. Lots of people with jobs get invited to do a round of golf with there boss and or co worker. Business is sometimes used to persuade other people in to getting a deal or business opportunity
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Recommendation: Golflogix should sell the Distance-only and Complete-System through the golf courses channel and not in retail to golfers. However‚ Golflogix can reduce their pricing on the Complete-System and generate revenue from an additional stream of subscription from golfers to the Complete-system. This not only generates additional revenue but also increases demand for the system and builds pressure on the golf-courses to provide the infrastructure for it. Analysis: Market numbers suggest
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About us:- People say golf is a royal game and it’s true. But the myth is when they say it’s meant to be played only by royal people. Yes‚ which means you can now also enjoy golf. With your family‚ with friends‚ for business and for joy you can play golf. But who made this possible? Golf kits are often costly. With Gamola golf you can get golf kit and accessories at very reasonable price. Right now we are concentrated mainly on golf items and purely golf. We understand the power‚ passion and excitement
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“Who would ever want to carry golf bags for four hours?” That was my first thought when I heard about caddying back in eighth grade. The job seemed boring‚ and I did not have much knowledge of golf. However‚ I wanted a job and figured why not get more information about caddying. In March‚ I called the local golf course in the town where I live and inquired about caddying for the summer. The caddie master told me to attend the caddy clinic in April. While waiting for the clinic to take place‚ I learned
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