of television advertising KARA CHAN Department of Communication Studies‚ Hong Kong Baptist University‚ Kowloon Tong‚ Hong Kong This study exam ines Chinese children’s understanding and comprehension of television advertising. A quota sam ple of 448 children made up of 32 girls and 32 boys from kindergartens and grades 1–6‚ were personally interviewed in May 1998. The results indicated that children in grade 2 (aged 7–8 years) were beginning to understand what advertising was and were aware
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Villains: Good or Bad? A villain is a person‚ character‚ or thing that is an antagonist who has a negative effect on people. Many people see villains in one way: bad. When referring to a villain‚ people imagine a big‚ bad beast that only commits acts of crime to be greedy or mischievous‚ when in reality‚ some villains may be taught that bad things were good or the villain may have a backstory that provides a reason on why he or she commits acts of crime. If people would not anticipate what a villain
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It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit cards‚ tobacco‚ alcohol‚ clothing and fast food. According to marketing expert James U. McNeal‚ PhD‚ author of "The
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.. 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style ....................................................................................................................................
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Writing Exercise Name: O’BYRNE‚ Debbie SID: 08608431 Q1 This NZPA article is a summary of a new code of conduct for food advertisers which outlines steps they will take to be socially responsible in the way they advertise food to children. It is a collaborative approach between various stakeholders to find common ground on a solution satisfactory to all. Q2 The government are intervening for a couple of different reasons. Business contributes to the economic wealth of a nation
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Advertisements targeting children have only increased since my childhood. The ever expanding markets for products and the media assault through advertisements are flooding society with ideas‚ information‚ attitudes and imagery which is difficult to control. This onslaught is affecting the young minds of our children to a great extent because entertainment is being intermingled with commercial messages. Adults may be able to create a rational resistance to this‚ but children may not. Children are captivated
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Child Discipline Most people grew up being spanked and they turned out alright so it seems like a good way to teach children right and wrong. However‚ spanking can be very bad for a child’s development‚ it can teach them unwanted behavior and children shut down when they are being spanked. It can difficult to teach a child purely from spank‚ and there are other methods that parents can look into to teach a child. There is also evidence that shows that a child should not be physically punished and
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articles being review to identify the advantages which people nowadays had been said as the advantages of advertisements. The first article being review is titled “The Advantages and Disadvantages of Advertising” written by Milan Chaterjee while the second article being review is titled “Is Advertising in Trouble?” written by ET Bureau from The Economic Times article. Nonetheless‚ in this article‚ they would be an argument between the first article and the second article. The first article tends to
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Advertising is good for society: Advertising is extremely harmful to society. How many advertisements have you seen in your life? According to Teen Inc‚ the average person sees between 280 and 310 advertisements per day. Advertisements are a great way to make people aware of products‚ issues‚ and more. However‚ advertising has become a huge problem for society. The negative sides of advertising include that it creates dissatisfaction within society; advertising creates unrealistic body images and
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YouTube: Good or Bad? Some people believe that nothing good can come from YouTube‚ due to the fact that there are so many people using the site and many uploaded videos are left uncensored. YouTube was founded in 2005 by Chad Hurley‚ Steve Chen‚ and Jawed Karim (crunchbase). YouTube is the leader in online video sharing. In November 2006‚ YouTube was bought by Google for $1.65 billion. The first YouTube video was entitled Me at the zoo‚ and shows co-founder Jawed Karim at the San Diego Zoo
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