Final Project Blue Mountain Spring Water‚ Inc. Three Year Marketing Plan III. Blue Mountain Spring Water I. Opportunities ( external factors) A. The opportunity to ultilize the latest technology for distribution and marketing. B. Expand outside of regional markets to other select markets but avoid mass marketing C. Blue Mountain has no debt therefore it can expand its R&D (research and development) to increase public knowledge about health benefits of purified water versus tap.
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Target Market for Blue Mountain Spring Water At Blue Mountain Spring Water we must be selective while looking for new avenues to promote our natural spring water. We will not sacrifice profit margins just to fund expansion and we feel our pricing is in line with our current profit expectations. That being said we have a tremendous upside for growth without sacrificing our core values. With the planned diversification in our product line we should be able to establish a profitable growth model.
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Blue Mountain Spring Water‚ Inc. Blue Mountain Spring Water Marketing Plan Executive Summary This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will
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Assignment 11: Final Project – Marketing Plan Financial Goals 1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida‚ Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As
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THE BLUE MOUNTAINS The blue mountains located west of Sydney in nsw. it goes through temperate climate.the mountains is home to many native flora and fuana. Both tiger quoll and the Eucalyptus tree are fundamental to the enviorment of the blue mountains to help preseve the enviorment.There are many human disruptions causing threat to the flora and fauna nevertheless alot can be done by the people to put an end or reduce the threats and help the flora and fuana survive in their natural environment
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Natural Spring Water contains several of the minerals necessary for good health and that it is completely free of bacteria. Residents of Saluda‚ the small town where the water is bottled‚ are hospitalized less frequently than the national average. Even though Saluda Natural Spring Water may seem expensive‚ drinking it instead of tap water is a wise investment in good health.” Discuss how well reasoned . . . etc. The author’s conclusion is that people should drink Saluda Spring Water rather than
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Pricing Strategies Ryan W. MKT 441 February 23‚ 2006 5 Pricing Strategies In this paper‚ I will cover five different pricing strategies used‚ by retailers and manufacturers‚ to sell their products. I will demonstrate how pricing products according to one of the five pricing strategies chosen works effectively for each company. Loss Leader Look in any newspaper circular‚ it is chocked full of advertisements from untold numbers of retailers who are trying to push "loss leaders" onto consumers
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com/different-types-pricing-strategy-4688.html Different Types of Pricing Strategy Pricing is one of the four elements of the marketing mix‚ along with product‚ place and promotion. Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies‚ depending on their own unique marketing goals and objectives. Premium Pricing Premium pricing strategy establishes a price
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of Australia is the Blue Mountains region. It consists of a range of unique geology and biodiversity‚ and as a result it was found to be a prominent region in which it would be internationally recognized and listed by UNESCO as a World Heritage Estate because of the many natural facets (UNESCO‚ 2009 and Commonwealth Government‚ 2009a). There are numerous national parks that are now regarded as part of the Greater Blue Mountains area‚ since the founding of the Blue Mountains National park 50 years
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Answer of Question No 1 Pricing objectives of Pampers: 1. To capture the Diaper market: Disposable diapers were used less than 5% before launching the pampers Uni if P & G. So P & G had opportunity to enter into the Brazilian market and they launched relatively cheap and high quality Uni. 2. To retain the position: Proctor and Gamble company lost their market position to the Kimberly Clark so it changed its pricing objectives to retain the market position and it broadened its product
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