Blue Ocean Strategy Paper Julian Nicholson MKT/421 January 15‚ 2015 Terry Dunning Blue Ocean Strategy Paper Blue Ocean Strategy Pertinence Blue Ocean Strategy is a concept in which authors W. Chan Kim and Renee Mauborgne devised. They then wrote a bestselling book called you guessed it‚ Blue Ocean Strategy. In this book the authors expound upon at great length‚ the benefits for business owners to leave the red ocean. Red Ocean is a term used for what is known as the waters
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Independent Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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treat the adopted children the same way that a parent who had given birth to the child would. But adoption is not the only alternative. Some people may seem like parents even if they aren’t legal guardians. In Michael Dorris’s‚ A Yellow Raft in Blue Water‚ we follow the journey of Rayona‚ a young girl that knows the identities of her parents‚ but looks for love elsewhere‚ and she finds it in unexpected places. One of the first characters that we are introduced to in the novel is Christine‚ Rayona’s
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The Highest Good Is Like Water In the eighth chapter of Laozi’s Daodejing‚ there is a famous saying‚ “The highest good is like water.” In my opinion‚ water has three main characteristics: flowing downhill‚ purifying dirt and benefiting everything without contending‚ which are also possessed by the highest good. Water always flows downhill and so does the highest good. Water is always in accordance with its natural tendency—flowing downhill by gravity. During the flowing period‚ it evaporates
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A Yellow Raft in Blue Water Many often encounter substantial barriers in communication due to a lack of perspective. Without different perspectives stories are one-sided and usually somewhat misconstrued. For example‚ Rayona’s interpretations of events differed from her mother’s view quite often‚ such as Christine’s drinking problem. Throughout the book‚ you are exposed to several events that without Ida’s‚ Christine’s‚ and Rayona’s perceptions‚ you would not be able to fully grasp the story‚ or
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{draw:frame} {draw:frame} {draw:g} {draw:frame} DEFINITION OF STRATEGY: _“Strategy is a pattern of the fundamental goals of the walk and planned‚ the distribution of resources and the organization of interaction with the market‚ competitors and factor-environmental factors.”_ -John A. Byrne _“The core of the strategy is how to survive in a competitive world‚ how to create a better perception in the minds of consumers‚ to be different‚ identify strengths and weaknesses competitors‚ specializes
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Joseph Guy The Marketing Mix: Wal-Mart’s Price Marketing Strategy Over the past twenty years one company has dominated the discount retailer market. It has been hailed as the most admired company in America twice in the past five years by Fortune magazine. As of 2006 the company employed 1.6 million people that worked in one of their 6200 facilities worldwide. Despite this company’s unmatched success‚ it has been demonized by many in American culture‚ often being depicted as a destroyer
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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