Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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Case 1 Managers are most likely to step across ethical and legal boundaries when the pressure to perform is great. Pressure can be healthy but companies that set high-performance targets and grant large rewards for achieving these must have strong control systems to ensure that people are not tempted to cross boundaries. What are the four important control systems? Please identify each control by name. Strategy WorldCom never really had a strategic plan‚ committee‚ or framework. Their plan
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Case: Microsoft in China Q1: What are the risks that Microsoft has faced in operating in China and dealing with the Chinese government? Do you see these risks as increasing‚ diminishing‚ or changing in the future?Are these risks unique to China or present in other developing countries? There are two major risks that Microsoft has faced in operating in China. Firstly‚ after China joined WTO. Although Chinese government taks some actions for its IPR‚ especailly for foreign compnies‚ the rate
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Goodyear’s Aquatred Case Goodyear‚ around the late 1980s was developing a tire that would set them apart from the competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries‚ which will be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give greater traction during wet weather and a superior quality that would have the same traction after much use as some tires did when they were
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P’s in marketing Mix Products: Goodyear produces tires for nearly all types of vehicles including passenger vehicles‚ light truck tires and highway truck tires. There are currently 30 different types of passenger car tires ranging in price‚ tread wear index’s‚ traction and temperature grades that Goodyear has to offer. Price: Retail tires for passenger vehicles range from $125 to $175. Place: Goodyear distributes its products to some 8000 locations in the United states‚ and some 25‚000
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2014 STUDENT C ASE C OMPETITION The Student Case Competition is sponsored annually by IMA® to provide an opportunity for students to interpret‚ analyze‚ evaluate‚ synthesize‚ and communicate a solution to a management accounting problem. Starfire’s Dilemma Capacity at What Cost? By Thomas L. Albright‚ CPA; Paul E. Juras‚ CMA‚ CPA; and Russ Elrod F ounded in 1968 by Alan James‚ Starfire Trucking Company has grown into a sizeable operation with 90 trucks and 180 trailers. Recently
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Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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Question #1 states “Grisham identified four (4) United States supreme court (USSC) cases linked to the Fifth (5th) Amendment. Identify each case presented in the book and provide a one to two sentence statement about that case.” The first case discusses Hopt v. Utah in which the court stated “The supreme court ruled that a confession is not admissible if it is obtained by operating on the hopes or fears of the accused‚ and in doing so deprives him of the freedom of will or self-control necessary
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Business Harvesting Case Facts Protagonist : Mr. Rakesh Mathur and Mr Viswanathan Iyengar The Occasion: Monthly Lecture Meeting‚ Mumbai Management Association (MMA) Date: 1st Nov‚ 2010 Time : 6pm President : Rakesh Mathur‚ the guest speaker of the month; Viswanathan Iyengar‚ president MMA; Office- bearers and members of the MMA Agenda : Entrepreneurship‚; Objectives of Developing a Business Harvesting Iyengar introducing Rakesh Mathur and tell that Mr. Mathur is going to speak on business
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Foster v. Cross Supreme Court of Alaska 1982 Facts In the fall of 1977‚ Michael Stephens‚ sole proprietor of Stephens Construction‚ asked Warren Sanders‚ a local real estate broker‚ to find a large piece of land that would be suitable for development into a single family residential project. Sanders located several parcels and found a homestead staked and owned by Robert and Arlene Cross. Sanders contacted and met with Robert Cross in February of 1978 and stated that he was looking for land
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