manager‚ currently been in position lest that 6 months and still learning the company targets and focus in the market. Currently Travelodge is undergoing their biggest remodelling in their hotels in order to gain back the customers lost to Premier Inn their biggest competitors in the low budget market‚ due to the poor quality in customer service and the quality of service in the previous years. 2. Description of the marketing mix Marketing mix is refer as creating the right product
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Examining existing marketing strategies and tactics of Travelodge Existing marketing strategies: “Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However‚ marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution
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PECHELITOS DRIVE INN HOTEL AND RESORT RESERVATION SYSTEM DEVELOPMENT PROJECT PROPOSAL For PECHELITOS DRIVE INN HOTEL AND RESORT Mariners Village‚ Sta. Lucia Magarao Camarines Sur‚ Philippines Submitted By: Villamante‚ Eden Joy Propogo PROJECT SUMMARY This proposal is about the Computerized Reservation System of Pechelitos Drive Inn Hotel and Resort‚ located at Mariners Village‚ Sta. Lucia Magarao Camarines Sur. The resort offers facilities reservation‚ services and other activities.
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An assignment on Analysing Tourism & Hospitality in Business Abstract Business environment in now a days is too competitive though in different countries tourism and hospitality industry is growing very fast. As a result‚ tourism and hospitality industry holds approximately 5 percent of total production in the world. Therefore‚ various association in tourism and hospitality are trying to grip largest market share and increasing their market place. UK hotel & tourism industry has been developing
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Different Leadership Theories on Premier Inn The theories which are followed by the Premier Inn are now being described in the below: 1. Great Man Theories of Leadership in Premier Inn | This based on the conviction in Premier Inn that leaders are outstanding populace‚ instinctive with inborn qualities‚ destined to show the way. The make use of of the expression ’man’ was deliberate because until the concluding part of the 20th century management was contemplation of as a thought that is
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Situational Analysis Overview: Riverside Motor Inn in Bridgewater‚ Nova Scotia is a building built in 1975. There are 34 rooms‚ the Sou’ Wester restaurant‚ and Chapters Lounge within the building. Guests of the Riverside Inn and residents of the community come to Chapters Lounge for a drink and quiet conversation. The atmosphere is unique because it is relaxing compare to the typical “bar scene.” The sales from Chapters Lounge from 1994 to 1996 have been $63‚300‚ $75‚700‚ and $66‚700 with 95% of
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Amber Inn & Suites‚ Inc.‚ Case Analysis Case Recap Amber Inn & Suites‚ Inc. is a 250-property hotel chain with locations in 10 western and Rocky Mountain States. Their market position lies between a limited-service and full-service hotel chain. Joseph James is the newly appointed president and CEO. He initiated an aggressive goal for the senior leadership team (SLT) to formulate a strategy to achieve profitability in the next two years and sustain future growth (Kerin and Peterson‚ 2010)
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Executive summary The purpose of this business strategy report was to analyze the internal and external environment of Ibis hotel and made recommendations to improve its generic strategy based on business-level and corporate-level strategy. According to analyzing the Ibis hotel’s internal environment‚ both tangible and intangible resources of the hotel were better than other economic hotels‚ because the facilities and equipment were in good conditions. Meanwhile‚ the Ibis hotel won many awards
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fulfillment for the requirements in Associates in Hospitality Tourism & Travel Management The Princess Traveller’s Inn (Case Study) Submitted by: Abundo‚ Jenny Aranda‚ Roda nizza Avenido‚ Manilyn Burlas‚ Gerome Angeli Zuniga‚ Rodelyn (HRM-A22-eve) Submitted to: Ms. Aimie Molinos Princess Traveller’s Inn The Brief History of Princess Traveller’s Inn Is one of the best hotels to stay in Pasig‚ Guadalupe‚ Makati and Pateros area. Take urban dwelling to a whole new storey
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Hilton Hotels Corp - Travel and Tourism - World Euromonitor International : Global Company Profile January 2009 Hilton Hotels Corp - Travel and Tourism World List of Contents and Tables Strategic Evaluation................................................................................................................................................ 1 SWOT analysis........................................................................................................................
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