Should management have performed an interim goodwill impairment test as of September 30‚ 2012? Galaxy Sports Inc. (Galaxy) is a U.S. based manufacturer of sports equipment. It is an SEC registrant with one operating segment with three separate reporting units: fitness‚ golf and hockey. The fitness is the largest division of Galaxy with allocated goodwill of $200 million. The golf division reports $130 million of goodwill and the hockey has $30 million of goodwill. Each division has been a reporting unit
Premium Generally Accepted Accounting Principles Stock market Stock
The paper illustrates how Chinese consumers evaluate‚ change and accept advertisements. Are they willing to accept the new ideas and how they accept it? Also‚ the paper discusses the question of what the impact of Chinese customer behavior of a foreigner advertising company is and what its future is. Advertising for the Chinese Consumer Chinese consumer behavior The paper illustrates how Chinese consumers evaluate‚ change and accept advertisements. Are they willing to accept the new ideas
Free Advertising
MK0011 – Consumer Behaviour - 4 Credits Assignment Set – 1 Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the consumer decision process stages. decision-making process can be described as five different stages: The customer decision-making process and its five stages Knowing the customers’ decision-making process The most interesting thing about the study is that while they observed critical usability problems because of inadequate or poor information:
Premium Decision making Cognition Decision theory
there is no impairment loss. Therefore‚ under GAAP‚ the building is not impaired as of December 31‚ 2010. 3. Part 1. Under GAAP‚ there is a two-step goodwill impairment test. ASC 350-20-35-4 says the first step is “used to identify potential impairment‚ compares the fair value of a reporting unit with its carrying amount‚ including goodwill. ” Step 1: Fair Value of Eagle’s CGU in Serbia $1‚050‚000 Fair Value of Eagle’s CGU in Serbia’s
Premium Generally Accepted Accounting Principles Depreciation Investment
Goodwill Industries Financial Condition and Operations Goodwill Industries are organizations for nonprofit making that provide or render employment‚ community based programs‚ placement services‚ and job training to individuals that cannot access proper education‚ disabled individuals and the unemployed. A huge network of institutions of retail thrift‚ that works as organizations of nonprofit organizations‚ sponsor goodwill industries. A large portion of goodwill industries finance is donated items
Premium Balance sheet Generally Accepted Accounting Principles Income statement
Consumer Behavior‚ Marketing Strategy and Cross-Cultural Variations in Consumer Behavior Consumer behaviour study is based on consumer buying behaviour‚ with the customer playing the three distinct roles of user‚ payer and buyer. It is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics
Premium Marketing Decision making Decision theory
The Importance of Consumer Behavior to Marketers Abstract In this report‚ we are going to discus the importance of consumer behavior study‚ knowledge and understanding to marketers‚ and how it will have a positive impact on the organization growth and revenue. We are also‚ going to discuss the definition‚ types and the basic concepts in consumer behavior. The motives and the affecting factors will also be addressed in this report as well. A summary of the major points will be highlighted about
Premium Marketing
Social Sciences August 2014‚ Vol. 4‚ No. 8 ISSN: 2222-6990 Influences of Consumer Behavior: Research about Beverage Brands of Pakistan Waqar Nisar BZU-Bahadur Sub Campus Layyah‚ Pakistan E-mail: wnisar31@gmail.com DOI: 10.6007/IJARBSS/v4-i8/1080 URL: http://dx.doi.org/10.6007/IJARBSS/v4-i8/1080 Abstract: Consumer behavior plays an important part for the success of any organization. Without study of consumers and their behavior organization and marketers can’t achieve their goals and sale the products
Premium Maslow's hierarchy of needs Coca-Cola Pepsi
1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinäjoen ammattikorkeakoulu Seinäjoki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinäjoki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics
Premium Electronic commerce Online shopping Retailing
Background Consumer has been elated with the kind of reception; they are getting from various companies these days. The reason behind a drastic change in consumer behavior is because the consumer is no more treated as a hire purchaser but‚ he is treated as the decider of the company’s fortune. Companies or marketers cannot hire any fortuneteller to guess the consumer’s attitude. Guessing or measuring the consumers attitude is not a cake walk but this is because predicting consumers attitude is as
Premium Maslow's hierarchy of needs