1. How would you characterize the competitive environment in the tire industry in 1991? The tire industry is divided into two end-use markets: First is the original equipment tire market (OEM) in which tires are sold directly to the automobile or truck manufacturers. This market represents 25 to 30 percent of the tire unit production volume each year. Goodyear is the market share leader in this segment and captures 38 percent (1991). Within this segment‚ price is highly inelastic due to the
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GOODYEAR TIRE AND RUBBER COMPANY 1. Analyze the key characteristics‚ metrics‚ and parameters of the U.S. tire markets as summarized in this case. The tire industry is divided into two end-use markets: 1. the original equipment tire market (OEM) 2. the replacement tire market The Original Equipment Market OEM tires are sold by tire manufacturers directly to automobile manufacturers‚ and they account for 25% - 30% of tire unit production volume each year. The Goodyear Tire & Rubber Company
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Unit 16 Case Brief Goodyear Tire and Rubber Company We enter this case at a time when Goodyear is considering distribution through Sears (chain department store). Goodyear has historically sold direct through company-owned dealers and franchised (hybrid of direct) dealers. The behavior of consumers is changing; in terms of their tire decision process and points of purchase. We see these changes in channel shares between retailer types. For Goodyear‚ what changes in distribution strategy
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Goodyear Tire and Rubber Company Case Study Goodyear Tire and Rubber Company has been one of the largest and best-selling automotive tire companies since the growth of the automotive industry in the early 1900’s. In early 1992‚ Goodyear company executives were reconsidering a proposal made by Sears management about carrying and selling Goodyear’s tires. The tire industry uses “retail points of sale” to measure the retail coverage of brand sales. While Goodyear boasts a high number of points
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Citation Ledbetter v. Goodyear Tire & Rubber Co.‚ 550 U.S. 618 (2007) Facts 1. Lilly Ledbetter worked as a supervisor for Goodyear Tire & Rubber company in Gadsden‚ AL for 19 years. Being an employee at this plant required her pay and raises to be determined by performance reviews. She was being paid significantly less than her male coworkers. 2. In March of 1998‚ Ledbetter submitted a questionnaire to the Equal Employment Opportunity Commission (EEOC) alleging sex discrimination against her
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Bridgestone Tire Company Analysis 10/08/2012 Table of Contents Executive Summary……………………………………………………………………………………………………... 3 History……………………………………………………………………………………………………………………….. 4 STEEP Analysis……………………………………………………………………………………………………… 6-12 Competitive Analysis………………………………………………………………………………………………….. 12 Market Analysis………………………………………………………………………………………………………...... 13 Financial Analysis………………………………………………………………………………………………… 13-14 SWOT Analysis………………………………………………………………………………………………………
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Goodyear Tire Company and the Unionized Workforce HRM. /531 10/15/2012 Patrice Collier Goodyear Tire Company and the Unionized Workforce The Goodyear Tire and Rubber Company was founded the year of 1898 in the city of Akron‚ Ohio by a man named Frank Seiberling. The company was named after Charles Goodyear whom was responsible for the development of vulcanized rubber. Goodyear began with only thirteen workers but quickly emerged as a leader in the production of rubber items‚ and by 1926 had
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PGP/12/259 Key Issues: How can Goodyear be more competitive and maintain its leader position? How to launch Aquatred effectively? Factors to be taken into consideration: Intense competition • many players in the industry‚ both branded and private label • Michelin‚ was growing very fast in both replacement and OEM market • private label had become the biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label. Changes
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Arifur Rahman Case Problem: Goodyear Tires and Robber Company Professor: Arnold Pollack July 28‚ 2009 A. How would you characterize the competitive environment in the tire industry in 1991? The tire industry divides into two‚ broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually; unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year; the
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Good Year and Tire Rubber Company Good Year Tire and Rubber Company Case Analysis Background Goodyear Tire and Rubber Company is a profitable business which was founded in 1898. When 38 year old Frank Seiberling purchased the company he knew nothing on the longevity and success it would bring. Mr. Seiberling installed a down payment on the first Goodyear plant with a borrowed amount of $3500.During the late 1800s and early 1900s cotton and rubber were considered the lifeblood of the industry.
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