Business Brief Yankee Fork and Hoe Company produces garden tools and is the leader in this very competitive and mature industry. A large increase in sales is not likely in the industry so providing outstanding customer service for a high quality product is key to surviving in this industry. Lately‚ very important and valuable customers are receiving shipments late. This is a huge problem because these customers guarantee on time delivery to their customers. To look closer into the issue‚ I discussed
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costumer service. 2. If you were hired by Lands’ End to help benchmark its costumer service performance‚ which three companies would you choose and why? - Sears‚ because sears has a planned to expand on the relatively small number of Lands’ End stores by creating a store-within-a-store concept. So as a businessman I want the concept of sears because its helps the company to grow and to earn more money. 3. How could MBO at Lands’ End build a clear hierarchy of objectives‚ improve goal alignment
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Case 1 Analysis: Walmart: The Main Street Merchant of Doom Walmart was first founded by Sam Walton in 1962. Mr. Walton wanted to provide the “average” American people with quality goods that they could afford at low prices. Sam took the expertise that he took from working at JCPenney and applied it to his new company. Not soon after opening their first store‚ Walmart began to develop a loyal customer base. Along with this loyal customer base came expansion within the company across the United
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MBAS831 Aug. 2012‚ Case Assignment‚ 10071193 1. Challenges faced by Simpson and his team: Lowe’s initiative called the next generation installed sales (NGIS) is a relatively new effort by Lowe’s to expand their service offerings to become an end to end solution provider for customer’s kitchen remodeling projects. The main challenges faced by Simpson were how to move into kitchen remodeling business? and how to position Lowe in the market? Another challenge was how to reach the customers. With
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CASE STUDY # 1 Case Study #- Read the article from STORES MAGAZINE on the 2013 Top Retailers and Answer the following questions: Read and review the above chart and article regarding the 2013 Top Retailers and discuss the current state of the retail business. In your write up include the following: Ø Discuss 3 factors influencing sales results overall 1. Point of Differentiation – In business economics‚ differentiation is seen as an important strategic move for companies to
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Lowe’s Companies‚ Inc.: Optimizing the Marketing Communications Mix In early 2009 Lowe’s Companies‚ Inc.‚ a leading home products retailer‚ launched an ambitious new project to gain customer mind share in the kitchen remodeling arena. The project‚ called the next-generation installed sales (NGIS) initiative‚ was a concerted effort by Lowe’s to expand its service offerings to become an end-to-end solution provider for customers’ kitchen remodeling projects. Brad Simpson‚ a marketing manager at Lowe’s
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
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Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
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Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp
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