computer law & security report 24 (2008) 253–260 available at www.sciencedirect.com www.compseconline.com/publications/prodclaw.htm Copyright‚ Google and the digitization of libraries Armageddon on the digital superhighway: Will Google’s e-library project weather the storm? Akhil Prasad‚ Aditi Agarwala Gujarat National Law University‚ India abstract This paper examines the concept of copyright as an intellectual property in the digital age and the utilitarian objective which an
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Google Founded on: Sep 1998 Headquarters: Mountain View‚ CA‚ USA Founders: Sergey Brin‚ Larry Page Executive head: Eric Schmidt Google India Head: Rajan Anandan is a Sri Lankan who is currently the Head of Google India. He was earlier the Managing Director of Microsoft’s Sales Marketing and Services business in India. He took this up role in August 2008. Before this role‚ he used to be the Managing Director of Dell India Products: Nexus One‚ Android‚ Google Chrome‚ Google Buzz‚ Gmail
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is targeted advertising? a. How is it revolutionizing the advertising industry? b. How is this affecting newspapers and TV? c. Is targeted advertising desirable for all firms? Targeted advertising is advertisement that is placed to reach consumers based on various traits like demographics‚ firmograhpics‚ and behavior variables. These ads are ranked based on relevance which is determined by how often the ads were clicked on by the computer user. This was a push forward for the advertising industry because
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Google‚ Apple‚ Microsoft Case 1. Apple is the leader in mobile software apps‚ thanks to the popularity of the App Store for its iPhones. They are also working on the front line of mobile computing. Apple has had enormous success in the Internet era‚ thanks to devices that they provide. They also have a loyal customer base that is always growing and continues to buy the new Apple products. Another reason for their success is because of the App Store. Google also has a dog in the fight when talking
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Introduction In 31st January 2008‚ Google Inc. announced its financial results for the quarter and fiscal year ended 31st December 2007. CEO Eric Schmidt was very pleased with the performance of the Google in terms their core value‚ growing reputation‚ techniques to manage their operating expenses. The financial statement was on the GAAP financial measures that are most directly comparable to non-GAAP financial measures. The raising cost on R&D‚ sales & marketing‚ and general administrative
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Rev. July 3‚1985 Terry Brothers (A) Terry Brothers Terry Brothers manufactured and sold a broad line of toys and games including highly popular board games under such trademarks as "Monopoly‚" "Clue‚" and "Risk‚" children’s games such as "Peter Rabbit‚" and "Winnie the Pooh‚" and card games such as "Rook." In addition‚ Terry Brothers produced action games‚ "Nerf" toys and balls‚ electronic toys and strategy games for older children and adults. In 1978 Terry Brothers produced over 75 toy and game
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Google is one of the most well known company. Named for the mathematical term "googol‚" It began as a research project in 1996 by Larry Page and Sergey Brin. (http://www.google.com/about/company/ ) At that time‚ both of them are PHD students in Stanford University. After years developing‚ Google is extremely successful.Today‚ Google operates web sites at many international domains‚ with the most trafficked being www.google.com. Google’s mission is to organize the world’s information and make it universally
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reach. This could establish the brand globally and maintain supremacy of this brand with continuing to maximize profits and enhance their corporation. They are led to focus on a strategy of maximizing merchandizing and television revenues and in some cases stock values‚ on an international basis. This business model is not unique as Manchester United and Disney’s Lion King have already adopted it. Manchester United was of course main inspiration because it is master of this new globalization and commercialization
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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