Google and the Government of China: A case study in Cross-Cultural Negotiations Develop a negotiations planning document using the Kellogg format in Exhibit 11 Issue Google Chinese government Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological‚ economic gaining Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google
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This case is based on the negotiation between Google and the Chinese government to allow access by Chinese citizens to a high-speed Chinese version of the Google search engine. In order to reach agreement with the Chinese government‚ Google had to agree to allow the government to censor access to some sites turned up by Google’s search engine. In agreeing‚ Google compromised its open access policy. There were inquiries into the agreement by the U.S. Congress and some outcry from U.S. citizens.
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Google in China Case Study Chris Chapman MGT/448 April 27‚ 2013 Professor Willie Thomas University of Phoenix Google in China Google’s mantra “Don’t be evil‚” represents the company’s fundamental principle of never compromising the integrity of its search results. In 2000‚ Google decided to expand its services to China‚ the world’s largest country. The expansion met greater opportunities for the growing company. However‚ new markets bring new challenges and assimilating to the culture
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Case Study: Google in China 1 5 2 Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine‚ Google; they did so with one goal in mind‚ to provide people searching the internet for information with the fastest‚ most reliable search engine. Because of their creativity and innovation‚ Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide‚ people in almost every country can search the
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What challenges did Google face in China? Our team has come up with four challenges Google faced in China which consist of the following: cyber attacks‚ several challenges with the Chinese government‚ contradictions with their core values and ethics‚ and competition with Baidu. All the relevant information as to why these were challenges for Google are explained in detail in the above text. 2.What are Google’s core values and how do they impact their market conduct? Google has several core principles
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Case Study: Google in China Google issued a statement mentioning the attacks across the Internet generated from China and declaring its unwillingness to censor search results any more and indicating its decision of exiting China. Several months later‚ the company moved from Beijing to Hong Kong‚ out of Mainland China‚ and still has provided services to users in Mainland China‚ but also has faced many difficulties. This case is very typical and meaningful for foreign companies‚ which have willingness
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Introduction Google was founded in 1998 by Larry Page and Sergey Brin‚ as “a superior search-engine technology to find and organize information on the Web” (Quelch‚ 1). Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Quelch‚ 1). Google prides itself in providing search results in order of relevance and not paid sponsorship and identifies “paid advertising links as sponsored” (Quelch‚ 2). However‚ Google’s main revenue sources are its two advertising
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Google in China Case Study Brief When entering an international market‚ it has become increasingly popular for companies to provide services as a transition into a new market (Ball‚ Geringer‚ Minor‚ & McNett‚ 2010). In early 2006‚ Google made a deal with the People’s Republic of China (PRC) to launch Google.cn‚ an indigenous version of the search engine run from within China. However‚ China’s Internet policies along with Google’s ineffective observations of market and cultural diversity hampered
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Introduction 3 Google Company Background 3 China Background 5 The Internet Search Engine and Advertising Industry in China 7 Google in China 9 Recommendations 14 Conclusion 15 Appendix 16 Introduction Google‚ Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents‚ Google has sought to provide
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Chapter 4 Case Study “Google In China” 1. What philosophical principle did Google’s managers adopt when deciding that the benefits of operating in China outweighed the cost? When deciding whether or not to operate in China‚ a utilitarian approach was clearly adopted. “Utilitarian approaches to ethics hold that the moral worth of actions or practices is determined by their consequences” (Hill‚ 2009‚ p. 144). In 2002‚ Google was unexpectedly blocked by the Chinese for two weeks. When it was finally
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