Competitive Strategy Assessment 2 Case Study Google Inc. INTRODUCTION This Business Report primarily addresses 4 questions asked on the Google Inc. case study. Information is primarily obtained from the case study and from publicly available news reports and articles. KEY QUESTIONS 1. What were the key factors behind Google’s early success? A number of key factors contributed to Google’s early success. Google had unassailable competitive advantage in
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results. Google was able to target its ads to specific users based on the user’s browsing history. This allow Google to increase annual revenue from $220‚000 in 1999 to more than $86 million in 2001 Google’s strategies have proven to be both successful and unsuccessful. In forms of dominating the internet through advertising (Extracted from case study) Google maps‚ local search‚ airline travel information‚ weather‚ book search‚ Gmail‚ blogger and other features increased traffic to Google sites
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Executive Summary Google is a very profitable organization that operates on the concept of innovation. Its core business from web search and advertising has provided continuous streams of revenue and profits‚ and its reputation as the market leader has built a strong interest in the organization from both the investor as well as the user community. The key challenge being faced by Google at this point is that it should find ways of growing sustainably‚ and expand in a way that it can effectively
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Google Analysis Part A Question 1 The firm’s external environment is challenging and complex. Because of the external environment’s effect on performance‚ the firm must develop the skills required to identify opportunities and threats existing in that environment. The general environment is composed of dimensions in broader society that influence an industry and the firms within it. We group these dimensions into seven environmental segments that they are demographic‚ economic‚ political/legal
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Current Situation It has been over six years since Google has gone public with an opening of $83 per share and over 19 million shares released. The stock topped over $600 per share in 2009. At the end of the 52-week period in 2010 the stock had dropped 4.7%. Google continues to grow at a rapid pace. Past purchases of YouTube and Postini as well as DoubleClick have secured its potential for future growth. While legal issues regarding the acquisition of personal information over Wi-Fi sources‚
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Case Summary: Google has quickly become one of the most recognizable brands and leading companies in the world. The company has perfected the internet search engine and has expanded to offer more than 120 products globally. Innovation is truly the foundation of Google; employees are mandated to spend 20% of their time on pet projects. Further‚ they are able to choose from various platforms and operating systems that make the most sense for individuals. Embedded within the culture is a set of notions
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BUSS110: Marketing Principles Mr. Thomas Baltakis June 24‚ 2013 Marketing Research Paper Google was started by Larry Page and Sergey Brin in 1998. Google was not always called Google. In 1996 Page and Brin met at the University of Stanford‚ the two had initially built a search engine that they called backrub; backrub was linked to determine the importance of individual web pages. What Google does for consumers is provide the best possible solutions to finding the information that we need
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Preparing for the Google IPO: A revolution in the making Wenying Li‚ Xue Lin‚ Yankai Wang October 28‚ 2014 Upon deciding to raise capital for operations and growth‚ a company looks into preparing an initial public offering to get access to capital market. Unlike other companies following conventional IPO processes‚ Google‚ the largest search engine company‚ revolutionized equity markets with unconventional price-setting mechanism‚ reduced role for the underwriters‚ and dual-class shareholder structure
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renamed Google.com‚ which was the domain registration in September 15th‚ 1997. They then formally established their company Google Inc. September 4th‚‚ 1998‚ a year later. As Google became more global the establishers tried to avoid any pop-ups as much as possible‚ but later changed their mind as to them it was a major importance for their company. By the end of the year 1998 Google had an index of 60 million pages an enormous growth. Then later in 1999 the company moved into their own offices at 165
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user was playing or using any application‚ Facebook broadcasted a message saying that someone was playing a specific game. This message was broadcasted without the user’s authorization. STRENGTHS It has a strong Brand name .Google is the number one search engine. Google plus supports asymmetric relationships. It allows users to be part of some communities without the necessity of becoming friends. The user interface offers better privacy features. It also includes real data import and export
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