Introduction Google was founded in 1998 by Larry Page and Sergey Brin‚ as “a superior search-engine technology to find and organize information on the Web” (Quelch‚ 1). Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Quelch‚ 1). Google prides itself in providing search results in order of relevance and not paid sponsorship and identifies “paid advertising links as sponsored” (Quelch‚ 2). However‚ Google’s main revenue sources are its two advertising
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George Haraktsis February 2nd‚ 2015 Google in China Introduction Since the statement made by Google‚ on January 12th‚ regarding the cyber-attacks it has been no secret that world’s major search engine has faced its fair share of setbacks in China. In 2006 Google launched the Chinese search engine Google.cn in hopes of un-tapping the 105 million growing Chinese internet users that existed at the end of 2005. However‚ as the Chinese government’s censorship of and policies to the Internet have
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Introduction 3 Google Company Background 3 China Background 5 The Internet Search Engine and Advertising Industry in China 7 Google in China 9 Recommendations 14 Conclusion 15 Appendix 16 Introduction Google‚ Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents‚ Google has sought to provide
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centre in China‚ but also to revitalize its web search engine’s Chinese presence through launching Google.cn. In launching this new site‚ Google made the difficult decision to compromise on its mission of providing open and free access to information‚ in favour of increasing user satisfaction. Essentially‚ though searches are easier and more streamlined through Google.cn‚ items that would have previous been blocked by the Chinese government on Google.com are now “self-censored” by Google itself.
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SUBJECT: Google in China Given the guidelines and requirements on self censorship imposed by the Chinese Communist Party on local internet service providers‚ it is my recommendation that before Google develops businesses under such requirements it has a clear understanding on the role and impact its services will play in peoples lives under these circumstances to avoid being used unintentionally as a political tool. Services provided by Google‚ such as blogs and email accounts‚ which are knowingly
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Google in China Google in China This case is about how Google‚ an American company with a strong corporate philosophy‚ deals with one of today’s fastest growing markets: China. Google summed up its philosophy in 10 principles thoroughly explained. It is a company that has clearly defined its identity‚ its vision of the future and its strategy. Google promotes free and easy access to information for everyone. Since the foundation of the company in 1998‚ Google has always tried to stick to
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Why did Google issue the statement of January 12? 1). The direct reason was Google detected highly sophisticated attacks from China on its computer systems‚ which tried to access email accounts of Chinese human rights activists. 2). The real reason was Chinese government’s censorship regulation against to the core principles in Google. Since both of them insisted with their own principles and cannot cp 2. Can Google take comfort
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Case Study: Google in China Google issued a statement mentioning the attacks across the Internet generated from China and declaring its unwillingness to censor search results any more and indicating its decision of exiting China. Several months later‚ the company moved from Beijing to Hong Kong‚ out of Mainland China‚ and still has provided services to users in Mainland China‚ but also has faced many difficulties. This case is very typical and meaningful for foreign companies‚ which have willingness
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communications standpoint? Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China‚ however‚ they had buckled and filtered search results according to the Chinese government. When Google.cn was launched‚ a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results‚ the company faced a communications crisis. Since Google had always been known for
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Google in China Q1: What philosophical principles did Google’s managers adopt when deciding that the benefits of operating in China outweighed the costs. Google’s managers made the decision to operate in China because of vast profit assumptions and predictions. Therefore they had to adopt to the local Chinese habits and the governments restraints and regulations. But to which philosophical approach does this behavior refers to? Maybe on the first sight it seems to be either the Cultural Relativism
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