report we have chosen to analysis the innovation that is the ‘Google Search Engine’. We have chosen to base our report on the Google search engine; a revolutionary innovation that has transformed the way in which the internet is used. 1.1 Introduction Google began life as a research project between two Stanford University graduate students‚ Larry Page and Sergey Brin in January‚ 1996. They hypothesized that developing a search engine that analysed the relationships between websites would be more
Premium Google Web search engine Google search
GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
Premium Google Web search engine Advertising
An internet search engine searches the internet‚ or select pieces of the internet‚ based on important words‚ they keep an index of the words they find and where they find them‚ and they allow users to look for words or combinations of words found in that index. Earlier search engines only had a few hundred thousand pages and document and only received around one or two thousand inquiries each day compared to the hundreds of millions of pages and tens of millions of queries per day now a days. A meta-search
Premium Web search engine World Wide Web Internet
by Google? How did they counter this threat? Discuss each country separately. Many governments appeared threatened by Google because they feared that by allowing the American-based company into their country it would dilute their nation’s culture. France took a very aggressive approach in trying to deter Google’s presence in their nation by developing their own‚ government-funded search engine called Quaero. The idea behind Quaero was to create a local‚ country specific search engine that
Premium Culture Sovereign state Search engine optimization
1. How does a search engine work? How does it make money? What is the exportability of a search engine’s technology and business model? A search engine works mainly using three main tools or methods which combine to form the basis of the search engine and enable it to provide accurate results for the query provided. The first process involved in the working of a search engine is “Crawling”. Web crawlers are used by the engines to explore publicly available web pages. These web crawlers browse the
Premium Marketing Management Strategic management
in addition to that of the Internet. The age of users is also becoming younger. Most adolescents tend to stick to their computers everyday without caring the surrounding. Recently‚ a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have ‘search engines dependence’ which means that
Premium World Wide Web Internet Web search engine
SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or "organic" search results. Proper service could be provided to the users using the website by following a few rules as given Review of site content or structure 1. Technical advice on website development Content development 2. Managing online business development campaign 3. Keyword research 4. SEO training 5. Expertise in specific
Premium Web search engine Bing Search engine optimization
competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? Google constantly has to maneuver to improve their services‚ and stay ahead of other competitors. Google also faces low switching cost which increases rivalry among competitors: o Name recognition‚ image o Services provided o Relationship with Internet users‚ web sites‚ & advertisers o Relevancy of a search results the
Premium Google Google search
capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance‚ Google gains the trust of users through reliable‚ accurate searches and a clear distinction of upfront advertisements in searches. Therefore‚ the online business user’s can do their work in minimum physical locations and
Premium Google
1) Discuss competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? In order to assess the potential for profit in any industry‚ Porter’s Five Forces analysis can be applied as an important tool. a) Rivalry among Competitors * Rivalry among search engine firms is Very Strong. Google has an 80% market share in the search industry with several rivals. The competition
Premium Google